Key Moments:
- iGB Affiliate Barcelona is planning a strategic expansion in 2026, targeting Central and Eastern Europe (CEE) and Latin America.
- The event will grow its footprint by 19% over the 2025 edition, utilizing 17,815 sqm at Fira Gran Via Barcelona.
- Delegates from more than 119 countries are anticipated to participate in the 2026 gathering.
Growth and Global Reach in Focus
iGB Affiliate Barcelona, the leading event for global iGaming affiliates, has announced an ambitious strategy to deepen its influence in the rapidly developing markets of Central and Eastern Europe and Latin America. This concentrated effort highlights the organization’s commitment to connecting the worldwide affiliate community and responding to evolving industry dynamics.
Leadership Statement on Strategic Direction
Naomi Barton, portfolio director at iGB Events, commented on the event’s new priorities for 2026, emphasizing the importance of engaging both established and emerging regions within the global iGaming sector. Barton stated, “Industry growth needs to come not just from established markets but also in the developing markets of tomorrow. The changing landscape for affiliates and affiliate programmes means it’s more critical than ever to engage with the new expanding markets.”
She continued, “Working in partnership with the industry, we’re leveraging the unparalleled reach of the iGB Affiliate Barcelona brand to unlock the business opportunities that exist in the world’s newest and fastest-growing territories.
“With representation from more than 119 countries expected in 2026, iGB Affiliate Barcelona represents the most cost-effective opportunity to engage with the global industry’s fastest-growing regions and make incredible connections at what is the world’s only dedicated iGaming affiliate showcase. It will feature a series of business-building initiatives and present market-entry strategies tailored to affiliates and operators seeking to establish a presence in new, high-growth regions.”
Event Size and Demand Surge
The 2026 event is set to occupy 17,815 sqm, marking a 19% increase compared to 2025 and nearly twice the area used in 2022, which measured 9,153 sqm. This expansion, now including Halls 8 and 8.1 at Fira Gran Via Barcelona, is fueled by heightened interest from both new exhibitors and established partners, signaling the event’s ascending relevance within the sector.
| Year | Floor Space (sqm) | Change |
|---|---|---|
| 2022 | 9,153 | – |
| 2025 | (Not specified) | – |
| 2026 | 17,815 | +19% vs. 2025; nearly double 2022 |
Insights and Business Development Opportunities
iGB Affiliate Barcelona 2026 will offer a robust program featuring deep dives into emerging market trends, regulatory updates, and technology-driven marketing developments, all curated to help stakeholders succeed in the evolving global affiliate landscape. The event aims to foster international connections and deliver strategic intelligence to affiliates and operators looking to enter high-growth markets.
Registration Information
Affiliates interested in participating in iGB Affiliate Barcelona can access complimentary entry as part of the upcoming 2026 event.
- Author
Daniel Williams
