Key Moments:
- Altenar has extended its collaboration with Nordplay Group for the debut of Onerush in Sweden.
- Buccone Trading Limited, Nordplay Group’s legal entity, recently secured a Swedish operating licence and launched Onerush using Altenar’s sportsbook module.
- The agreement builds upon Altenar’s successful partnerships with Frank & Fred and Jubla brands in Sweden.
Strategic Expansion into the Swedish Market
Altenar has broadened its ongoing relationship with Nordplay Group to facilitate the launch of the Onerush sportsbook brand in Sweden. Onerush is now operating in the region through Buccone Trading Limited, Nordplay Group’s legal entity, following the recent acquisition of a Swedish operating licence. By deploying Altenar’s award-winning sportsbook platform, Onerush gains access to customizable features, all-hours customer support, and advanced reporting capabilities, positioning the operator for early success in a competitive environment.
Strengthening a Proven Partnership
This new deal marks the continuation of Altenar’s fruitful collaboration with Nordplay Group, whose Frank & Fred and Jubla brands have already experienced strong results with Altenar’s sportsbook in Sweden. The extension reinforces Altenar’s strengths as a strategic partner capable of supporting operators in localizing their products and outshining competitors when targeting new customer segments.
Executive Commentary
Sam Hill, Sales Director at Altenar, said: “We’re delighted to launch the Onerush brand in another positive step in what is already a successful partnership with their team and brands.
“Our best-in-class sportsbook offering and features will allow Onerush to differentiate their product offering from the competition and establish themselves as a market leader and provide the best user experience to their customers.”
Nicolas Lund, COO at Nordplay Group, said: “In Altenar we’ve found a trusted and reliable partner, supporting a wider offering on several of our brands. It’s therefore been a natural choice to bring them onboard for our latest brand Onerush in Sweden.
“We’re excited and hopeful to see Onerush well received by the Swedish market and together with Altenar will continue to challenge the mainstream to deliver a leading offering with lower friction and more entertaining experiences.”
Summary Table: Partnership Expansion
| Company | Brand | Market | Platform Provider | Licence Secured |
|---|---|---|---|---|
| Nordplay Group (Buccone Trading Limited) | Onerush | Sweden | Altenar | Yes |
- Author
Daniel Williams
