Key Moments:
- PlayCity has blocked 33 TikTok accounts that were promoting unlicensed gambling, with an estimated audience of 365,000 users.
- The regulator is developing a nationwide monitoring and exclusion system, planned for launch by the end of 2025, which will connect with Ukraine’s Diia digital ID app.
- New licensing conditions are expected to generate nearly UAH 50 million (€1.03 million) in state revenue, supporting defense initiatives such as drone purchases.
Crackdown on Illegal Gambling Promotion
PlayCity, Ukraine’s newly established gambling regulator, has moved decisively by blocking 33 TikTok accounts accused of promoting unauthorized gambling platforms. These accounts reportedly had a combined following of approximately 365,000 users. An additional 20 accounts are currently under examination for potential violations.
This action underscores PlayCity’s commitment to tackling illegal gambling advertising at a time when the regulator is preparing to issue new licenses for Ukraine’s regulated gambling market. Since its inauguration in June, PlayCity has focused on strengthening digital compliance and ensuring transparency as key elements in the country’s evolving gambling sector.
Plans for Responsible Gaming: Monitoring and Exclusion System
As a further step toward responsible gambling practices, PlayCity is initiating the search for an IT provider to build a comprehensive nationwide monitoring and exclusion system. Scheduled for deployment by the end of 2025, the system will be linked to Diia, Ukraine’s national digital ID platform. This integration is designed to allow users to manage their gambling profiles, apply for self-exclusion, or impose access restrictions for family members.
The new system will include encrypted data transmission, robust data security, and two-step verification processes. It will also send automated notifications to licensed operators each time a new player registers or modifies their gambling preferences.
Advancements in Licensing and Market Regulation
Recent confirmation from PlayCity indicates that the Cabinet of Ministers has approved updated licensing conditions for the gambling sector. These regulatory changes are forecasted to yield nearly UAH 50 million (€1.03 million) in additional state revenue from licensing fees, with the generated funds directed toward defense, notably the purchase of drones for Ukraine’s armed forces.
To obtain a gambling license in Ukraine, companies must meet several requirements, including demonstrating a clean business reputation, proving no ties to Russia, and implementing responsible gambling features.
PlayCity is providing license holders with a compliance window to meet these new requirements, warning that failure to comply may result in fines or revocation of licenses.
Legislative Outlook and Future Developments
The Ukrainian government is formulating new legislation aimed at prohibiting gambling advertisements across the country, creating a B2B license registry, and granting PlayCity enhanced authority to restrict unauthorized gambling sites. These initiatives represent ongoing efforts to reform, modernize, and reinforce integrity within the national gambling industry.
| Action | Details |
|---|---|
| TikTok Accounts Blocked | 33 (with 365,000 users) |
| Accounts Under Investigation | 20 |
| Projected Licensing Revenue | UAH 50 million (€1.03 million) |
| Monitoring System Launch | Expected by end of 2025 |
- Author
Daniel Williams
