Key Moments:
- DATA.BET has entered a content partnership with Entain NCE to enhance esports betting for Optibet and Klondaika in the Baltics and Nordics, with Estonia leading the rollout.
- Entain brands will access DATA.BET’s suite of offerings, including Odds Feed, Risk Management, Bet Builder, and interactive widgets such as Pitch Tracker and Live Video Streaming.
- The collaboration targets improved profitability and customer engagement through advanced tools and coverage of over 30 esports disciplines and 10,000+ events monthly.
Scope of the Partnership
DATA.BET has reached an agreement with Entain NCE to supply its esports betting solutions to brands including Optibet and Klondaika. This initiative focuses on enhancing esports offerings across the Baltics and Nordics, with specific emphasis on Estonia as a central launch area.
Innovative Esports Betting Tools
With this partnership, Entain and its associated brands will utilize DATA.BET’s comprehensive esports content, which incorporates elements such as a dedicated Odds Feed, Risk Management features, Bet Builder, and various interactive engagement widgets. Among these are the Pitch Tracker, an interactive 2D map for matches, real-time Scoreboards for player statistics, Live Video Streaming, and Statistical Widgets presenting team and match insights. The Multi Widget consolidates these features into a unified user interface.
Strategic Goals and Customer Experience
The collaboration is designed to support Entain’s profitability and user engagement targets, leveraging precise odds and risk oversight together with customer-focused engagement tools aimed at boosting both turnover and margins.
Extensive Esports Coverage
Through DATA.BET’s platform, Entain customers will have access to betting on more than 30 different esports categories, with upwards of 10,000 events offered each month. This coverage spans prominent titles such as Counter-Strike 2, Dota 2, Valorant, and League of Legends. As the partnership develops, an incremental rollout of new disciplines and features is planned.
| Brand | Markets Covered | Key Features Provided |
|---|---|---|
| Optibet, Klondaika (Entain NCE) | Baltics, Nordics (Estonia prioritized) | Odds Feed, Risk Management, Bet Builder, Pitch Tracker, Scoreboards, Live Streaming, Statistical Widgets, Multi Widget |
Leadership Perspectives
“This partnership sets a high bar for product excellence,” said Otto Bonning, Head of Sales at DATA.BET. “Our role is to power that ambition with an esports layer that’s rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience.”
He added that the companies have already aligned on a roadmap for expansion, with additional Entain brands set to join the rollout soon.
Hendrik Ahuna, Director of Sportsbook at Entain NCE, said: “We are thrilled to partner with DATA.BET, who are renowned for being the leading Esports provider and who share the same passion and commitment for Esports as we do.
“DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences make the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across the Baltics and Nordics regions.”
- Author
Daniel Williams
