Key Moments:
- Sacha Dragic will step in as sole CEO of Superbet effective January 1, 2026
- Albert S. is set to become Deputy CEO on January 1, 2026, transitioning from his current Group COO role
- Jimmy Maymann will return to the Board of Directors beginning January 1, 2026
Executive Changes Announced
Superbet has revealed that Sacha Dragic will assume the position of sole Chief Executive Officer starting January 1, 2026. At that same time, Jimmy Maymann will transition from his executive role and will rejoin the company’s Board of Directors.
New Roles for Key Leaders
As part of the leadership restructuring, Albert S., who currently serves as Group Chief Operating Officer, is set to become Deputy CEO. In this upcoming capacity, Albert S. will be tasked with aligning strategy and overseeing the execution across the organization.
Concurrently, Eamonn O’Loughlin, the current Chief Commercial Officer International, will be appointed Chief Operating Officer. This change broadens his responsibilities to include oversight of customer Operations and Partnerships throughout the company, while he will continue to maintain commercial leadership duties for markets outside CEE.
Superbet will implement a new leadership structure in 2026, with a focus on advancing its commercial presence in new and exisiting markets.
Superbet's founder Sacha Dragic will re-assume the role of sole CEO.
Superbet also announced they have received a licence for Croatia. pic.twitter.com/mPne0sL5K1
— Waterhouse VC (@WaterhouseVC) October 31, 2025
Leadership Reflections
Sacha Dragic, Founder and incoming CEO of Superbet Group, said: “I want to recognize Jimmy Maymann, whose leadership and partnership have shaped much of our progress to date. Over the past couple of years, we have achieved remarkable results, advancing our product and technology capabilities, strengthening our position in key markets, and building a culture of financial discipline and accountability. This planned evolution of our leadership team marks a natural step in our growth journey. It reflects the maturity of our organization and our ambition to push forward, positioning Superbet for the next phase of sustainable global expansion.”
Jimmy Maymann, incoming Member of the Board, Superbet Group, said: “When Sacha first asked me to join the Board three years ago, our ambition was made clear: to transform Superbet into a global challenger built on world-class product and technology platform. It was necessary to accelerate that change from within, and I took the lead on that chapter of transformation.
“Together, we have achieved a lot: launching Brazil, growing our actives, revenue and EBITDA while strengthening our product and tech stack, and now, with the migration of Romania to our own platform, we are nearing completion of our first phase of transformation. As we prepare for the next phase, simplifying how we operate will help us move even faster, with a single-threaded leader, our founder, Sacha Dragic.
“It’s been a privilege to work with Sacha and the whole Superbet team and I’ll continue to do so as an advisor and as part of the Group’s Board. This is a great company with a huge potential ahead and I’ll stay engaged and help see it materialize.”
Upcoming Leadership Structure
| Role | Incoming Executive | Effective Date |
|---|---|---|
| Chief Executive Officer (CEO) | Sacha Dragic | January 1, 2026 |
| Deputy CEO | Albert S. | January 1, 2026 |
| Chief Operating Officer (COO) | Eamonn O’Loughlin | January 1, 2026 |
| Board of Directors (returning) | Jimmy Maymann | January 1, 2026 |
- Author
Daniel Williams
