Key Moments:
- BC.GAME CIS introduced Evgeniy Savin (KRASAVA) as Brand Ambassador for the CIS region
- KRASAVA is set to drive creator-led content and community-focused initiatives for football fans
- New partnership aims to deliver authentic, multilingual content around major football events
KRASAVA Joins BC.GAME CIS as Brand Ambassador
BC.GAME CIS has officially welcomed Evgeniy Savin, known to fans as KRASAVA, as its new Brand Ambassador representing the CIS region. Recognized as a former football forward, creator, club founder, and storyteller, KRASAVA is positioned to bridge football culture and fans through original creator-driven content and engagement strategies centered on the community.
Uniting Football Culture and Content Creation
A spokesperson for BC.GAME CIS shared: “KRASAVA brings a rare mix of credibility on the pitch and authenticity behind the camera,” said a BC.GAME CIS spokesperson. “His voice resonates with fans because it’s real—direct, human, and driven by the game itself. That aligns with our ethos of transparent, community-led entertainment. Stay Untamed.”
KRASAVA’s Expanding Role in the Football Community
Post-retirement, KRASAVA developed one of the leading football content platforms for Russian-speaking audiences, focusing on sharing match highlights and in-depth player stories that go beyond individual leagues. As the founder of KRASAVA FC and active supporter of youth football through academy projects, he leverages the sport as a universal means of connecting players, fans, and communities.
Enhancing Fan Experience Through Innovative Initiatives
In collaboration with BC.GAME CIS, KRASAVA will spearhead projects designed to bring supporters ever closer to football action, from matchday insights and post-game reflections to live experiences and community-centered features that connect both digital and off-line audiences. The partnership places emphasis on making every interaction more engaging and impactful.
Shared Vision for Authentic Football Storytelling
KRASAVA expressed: “This partnership is about telling football the way fans actually experience it,” said KRASAVA. “We’ll build projects that feel honest and close to the game—stories, access, and conversations that put the community first.”
Commitment to Multilingual and Transparent Content
BC.GAME CIS and KRASAVA will synchronize their content strategies around significant fixtures and football narratives, offering formats in multiple languages to maximize reach and shareability across platforms. The initiative underscores a dedication to meaningful, fair, and entertaining engagement with the football community.
| Initiative | Objective |
|---|---|
| Creator-led Content | Connect fans with authentic football stories and perspectives |
| Community-first Engagement | Promote direct interaction between players, supporters, and clubs |
| Multilingual Content Calendars | Maximize regional reach around major football events |
- Author
Daniel Williams
