Key Moments:
- SIS has secured a long-term global media rights agreement with Racing WA for Western Australian horse and greyhound racing.
- The partnership covers more than 283 meetings across 31 tracks, including the Perth Cup at Ascot Racecourse.
- This agreement marks an expansion of SIS’s Australian offering, now spanning Victoria, South Australia, and Western Australia.
New Strategic Partnership
SIS (Sports Information Services), a prominent provider of live betting content, has entered a long-term international media rights arrangement with Racing WA. Under the agreement, SIS will distribute premium horse and greyhound racing content from Western Australia to its global partners, covering both retail and online channels.
Comprehensive Racing Coverage
The latest partnership includes rights to over 283 meetings held at 31 different tracks throughout the state. Among the highlight events in this portfolio is the prestigious Perth Cup, staged every New Year’s Day at Ascot Racecourse. The move broadens SIS’s Australian presence, adding Western Australia to its existing offerings from Victoria and South Australia.
| Key Features | Details |
|---|---|
| Number of Meetings | More than 283 |
| Tracks Covered | 31 |
| Featured Event | Perth Cup (Ascot Racecourse, New Year’s Day) |
| Geographic Expansion | Victoria, South Australia, Western Australia |
Global Expansion and Offerings
This new agreement aligns with SIS’s global growth objectives, further enhancing its portfolio in regions such as Asia, South Africa, and the Middle East. SIS provides a comprehensive 24/7 live racing service, including live-streamed visuals, detailed data, interactive graphics with embedded betting triggers, and a broad spectrum of markets and odds to create a seamless experience for betting partners.
Executive Perspectives
Conall McSorley, Head of Racing at SIS, said:
“The Australian market is very important to SIS, and we have already experienced impressive growth in Victoria and South Australia.
By expanding our content to three major states through this deal with such a well-regarded partner, we are confident the comprehensive offering will be strongly received around the world.”
David Hunter, Chief Racing Officer at Racing WA, said:
“We look forward to this partnership and bringing thrilling races from Western Australia to a global audience.
Thoroughbred racing is a sport deeply ingrained in our history and culture. We pride ourselves on the quality of racing that we provide from what is the most expansive racing jurisdiction in the world, and we are delighted to be bringing it to a large international audience through such a valued partner as SIS.”
- Author
Daniel Williams
