Key Moments:
- BOYLE Casino has implemented ThrillTech’s ThrillPots™ across its UK and Ireland platforms
- The partnership introduces player-funded, opt-in jackpot features designed to increase engagement and revenue
- Further launches into additional regulated markets are scheduled for 2026
Strategic Integration to Boost Engagement
BOYLE Casino, the digital gaming brand from BOYLE Sports, has enhanced its portfolio by collaborating with B2B jackpot provider ThrillTech. Through this agreement, the flagship ThrillPots™ solution has been added to both the casino’s gaming and sportsbook platforms, offering players new player-funded, side-bet jackpots.
Live Rollout in the UK and Ireland
The integrated ThrillPots™ functionality is now available to BOYLE Casino customers in the UK and Ireland. There are plans to expand this feature into more regulated jurisdictions in 2026, broadening the product’s reach and potential impact.
Innovative Jackpot Model and Operator Benefits
ThrillPots™ is designed to allow casino and sportsbook operators to offer customized, player-funded jackpots, enhancing user engagement, retention, and monetization. Each jackpot pool is funded by voluntary player contributions, ensuring compliance and scalability without disrupting gameplay.
Executive Insights
Faye Williams, Head of Business Development at ThrillTech, said: “Partnering with BOYLE Casinos and BOYLE Sports marks another major milestone in our growth across Europe. BOYLE Sports is one of the most trusted and respected brands in UK and Irish betting, and its commitment to offering players fresh, responsible, and high-performing experiences makes this a perfect fit.
“ThrillPots was built to deliver tangible revenue uplift while enhancing entertainment value for players – and we’re excited to see it go live with such an iconic operator.”
BOYLE Sports Gaming Director Steve Payne added: “At BOYLE Sports and BOYLE Casino, we’re always looking for innovative, compliant ways to add excitement for our customers. ThrillTech’s player-funded jackpot model gives us a flexible new mechanic that strengthens engagement across multiple verticals while maintaining our focus on responsible growth.
“The integration process was seamless, and we’re confident our players will enjoy the added thrill that ThrillPots guarantees.”
Ongoing Expansion in Regulated Markets
This development follows several operator integrations for ThrillTech in 2025, signaling continued and growing demand for licensed player-funded jackpot solutions in regulated environments around the world.
| Partner | Product Integrated | Markets Live | Further Expansion |
|---|---|---|---|
| BOYLE Casino (BOYLE Sports) | ThrillPots™ by ThrillTech | UK, Ireland | Additional regulated markets in 2026 |
- Author
Daniel Williams
