Key Moments:
- Evoplay introduced its Adrenaline Rush instant game to Washington, D.C. through a collaboration with the DC Lottery and EQL Games.
- This launch marks Evoplay’s first partnership with the DC Lottery and a move toward North American lottery expansion.
- Adrenaline Rush was customized for the local market, blending motorsports themes with instant-win gameplay while adhering to Responsible Gaming standards.
Strategic Expansion in North America
On 4 November 2025, Evoplay announced a new chapter in its North American growth by launching its instant game, Adrenaline Rush, in cooperation with the DC Lottery and EQL Games. This marks Evoplay’s initial collaboration with the DC Lottery, reflecting the company’s commitment to broadening its presence in the region’s lottery sector.
Adrenaline Rush: Innovative Game Design
Adrenaline Rush is designed to capture the essence of motorsports excitement alongside fast-paced, skill-based instant-win mechanics. The game has been specifically adapted to meet Washington, D.C. regulatory requirements and Responsible Gaming initiatives, all while retaining the vibrant visuals and dynamic gameplay that earned it recognition internationally. The game aims to appeal to both traditional lottery participants and fans of digital gaming experiences.
Industry Leadership Perspectives
Frank Cecchini, Head of Lottery at Evoplay, said:
“Partnering with the DC Lottery is a significant milestone for our North American expansion. Adrenaline Rush is the perfect introduction to our portfolio; it’s exciting, visually striking, and bridges the gap between traditional lottery entertainment and the interactive experiences today’s players expect. We’re confident it will resonate strongly with the DC Lottery’s audience and help support their mission of delivering engaging, responsible content.”
Jeff Toliver, iLottery Product Marketing Manager at DC Lottery, added:
“Adrenaline Rush delivers a unique blend of speed, skill, and style that is a perfect fit for the DC market. With Evoplay’s innovative approach, we have added fresh energy to our online portfolio and are thrilled to bring Adrenaline Rush to our player base.”
Market Impact and Responsible Gaming Commitments
This partnership signals Evoplay’s ambition to transform the digital lottery landscape by introducing interactive games tailored to local audiences. Through this latest initiative, the company emphasizes its dedication to attracting new participants and upholding standards for player protection and responsible gaming.
| Company | Market | Product | Launch Date | Key Partner |
|---|---|---|---|---|
| Evoplay | Washington, D.C. | Adrenaline Rush | 4 November 2025 | DC Lottery, EQL Games |
- Author
Daniel Williams
