Key Moments:
- EvenBet Gaming has launched Spins Poker, aiming to instantly increase operator GGR and boost player engagement.
- Spins Poker has been shown to potentially add up to €50 million in operator GGR annually and reduce player churn by 10%.
- The product was officially unveiled at SiGMA Central Europe 2025 in Rome at Stand 4065.
Pioneering Product Launches for Bookmakers and Casinos
EvenBet Gaming, a prominent online gaming software provider, has released Spins Poker, a newly developed product for bookmakers and casinos. As the market’s first solution of its kind, Spins Poker is designed to quickly boost gross gaming revenue and drive player activity across betting platforms.
Addressing Long-Standing Industry Barriers
This Spin & Go-inspired game integrates the core aspects of slots and poker, delivering a streamlined offering that targets some of the most persistent hurdles in the sportsbook sector. Spins Poker reduces downtime between sporting events, lowers liquidity barriers in poker rooms, and avoids complex casino regulations. Therefore, it delivers broad value for operators.
Growth Potential Supported by Market Data
Data from the French poker market underlines the strong player interest in this format. In 2024, Spins accounted for 94% of the €349.5 million Sit & Go GGR. Moreover, research shows that Spins Poker could add up to €50 million a year and cut player churn by 10%, helping offset quiet betting periods.
| Statistic | Value |
|---|---|
| Market Share (France, 2024) | 94% of €349.5 million Sit & Go GGR |
| Potential increase in GGR per year | Up to €50 million |
| Reduction in player churn | 10% |
| Proportion of sports bettors who play poker | Up to 29% |
| Gameplay duration | 5–7 minutes |
| Random multiplier | Up to 1,000x |
Strategic Advantages for Operators
Operators can benefit from strong cross-selling opportunities. In fact, data shows that nearly 29% of sports bettors also play poker. Spins Poker meets the preferences of this segment through brief, high-intensity rounds lasting five to seven minutes and random multipliers of up to 1,000x.
Online casinos are set to experience increased engagement, leveraging the typically higher retention seen in player-to-player settings compared to player-versus-casino models. Furthermore, acquiring a poker player costs three to six times less than acquiring a casino player. As a result, operators can improve marketing efficiency and lower acquisition expenses.
Optimized for Modern Gaming Needs
Designed for mobile devices and suitable for a range of gaming verticals, Spins Poker helps operators counterbalance seasonal fluctuations in betting activity. The solution also features an integrated analytics platform that gives operators real-time insights into key metrics such as session counts, engagement, and incremental revenue.
Leadership Perspective
Dmitry Starostenkov, CEO at EvenBet Gaming, said:
“Bookmakers across the globe are faced with real uncertainties as a result of sports betting seasonality, and launching poker rooms or casino content as a response is not always feasible due to constraints with liquidity and infrastructure.
For casinos, the biggest challenge is fierce competition, leading to the constant growth of CPA and lower profit margins due to the churn of these very expensive players.
Spins Poker has been designed specifically to address these issues. With an efficient two-week integration process and a tried and tested game format, this tool has the potential to boost GGR, resulting in sustained engagement and increased customer lifetime value.”
Official Debut at SiGMA Central Europe 2025
EvenBet Gaming introduced Spins Poker at SiGMA Central Europe 2025 in Rome. Industry professionals can find more information and speak with company representatives at Stand 4065.
- Author
Daniel Williams
