Key Moments:
- FIRST – Best in Sports has been named “Sports Betting Supplier of the Year” at the 5 Star iGaming Media Starlet Awards 2025
- The sportsbook technology provider expanded its presence across LATAM, Europe, and Africa during a pivotal year
- FIRST has secured strategic partnerships and advanced regulatory approvals in multiple markets
Accolade Marks Major Milestone
FIRST – Best in Sports has secured the “Sports Betting Supplier of the Year” title from the 5 Star iGaming Media Starlet Awards 2025. This recognition highlights FIRST’s innovative approach, rapid expansion, and leadership within regulated gambling markets.
Rapid Regional Growth and Technological Innovation
Over the past year, FIRST’s sportsbook engine, designed for speed, scalability, and reliability, has powered more than 35 top operators in Brazil while expanding into Mexico, Peru, and Argentina. The company’s suite is built with features including instant automation, real-time data orchestration, AI-powered personalization, and adaptable, seamless architecture, proving crucial in regions facing tighter regulations and heightened competition.
Leadership Through Strategic Partnerships
FIRST has established new collaborations with key industry players such as Light & Wonder and Pixbet, underscoring its drive not just to adapt to industry changes but to set the direction. These alliances reflect FIRST’s vision for leadership within sports betting technology and its ambition to influence the wider market.
Commitment to Regulatory Compliance
In tandem with commercial expansion, FIRST has pushed forward on regulatory fronts, securing approvals and pursuing licenses in various regulated jurisdictions. These efforts aim to ensure compliance and future scalability for its operator clients.
Executive Viewpoint
Tom Light, Founder & CEO of FIRST – Best in Sports, commented:
“This recognition reflects our commitment to building the most advanced sportsbook technology in the market – one that’s fast, scalable, and truly local. But more than that, it celebrates the mindset of our entire team: we don’t follow trends, we create them. We set the standard for what a sportsbook partner should be.”
At a Glance: FIRST – Best in Sports
| Aspect | Details |
|---|---|
| Award | Sports Betting Supplier of the Year – 5 Star iGaming Media Starlet Awards 2025 |
| Markets Active | Brazil, Mexico, Peru, Argentina, Europe, Africa |
| Strategic Partners | Light & Wonder, Pixbet, others |
| Technology Highlights | Instant automation, AI-based personalization, real-time data orchestration |
| Regulatory Progress | Secured approvals and pursued licenses in multiple jurisdictions |
Looking Ahead
FIRST continues to focus on delivering impactful innovation, aiming to set new standards in sports betting performance, reliability, and intelligence for global operators.
- Author
Daniel Williams
