Key Moments:
- NODWIN Gaming has entered into a strategic partnership with Exceed Entertainment to enhance sponsorship-led revenue for the upcoming NH7 Weekender music festival.
- The collaboration combines NODWIN’s expertise in live events and Exceed’s strengths in celebrity management and brand partnerships.
- Under this arrangement, Exceed Entertainment will focus on sponsorship sales and commercial expansion, while NODWIN oversees festival programming and production.
Strategic Collaboration for Event Monetization
NODWIN Gaming has unveiled a strategic partnership with Exceed Entertainment, aiming to expand sponsorship-driven monetization for NH7 Weekender. This move brings together two key players with a shared focus on youth culture and innovative brand experiences at one of India’s most prominent multi-genre music festivals.
NODWIN’s Growing Event Portfolio
Since acquiring NH7 Weekender and other assets from OML Entertainment in September 2021, NODWIN Gaming has increased its influence in live entertainment, encompassing not only music but also comedy and gaming. The company has continued to operate experiential properties like Comic Con India and DreamHack, alongside NH7 Weekender, reinforcing its role as a multi-genre youth entertainment leader in India.
Defined Roles and Mutual Strengths
Within this partnership, NODWIN Gaming remains responsible for the festival’s overarching vision, creative direction, and programming. Meanwhile, Exceed Entertainment will handle all aspects of sponsorship sales, brand partnerships, and commercial outreach. This division of responsibilities enables brands to directly engage with NH7’s highly involved youth audience.
Synergy in Brand Experience and Monetization
The collaboration leverages complementary strengths: NODWIN’s expertise in large-scale live events and Exceed Entertainment’s capabilities in celebrity management, influencer programming, and experiential partnerships. This alliance is set to cultivate dynamic sponsor activations, curated talent content, and hybrid monetization models merging music, gaming, and pop culture for more immersive brand experiences.
| Entity | Primary Focus |
|---|---|
| NODWIN Gaming | Festival direction, creative leadership, production |
| Exceed Entertainment | Sponsorship sales, brand partnerships, commercial growth |
Leadership Perspectives
“NH7 Weekender has always been about music, culture, and the joy of shared experiences. With Exceed Entertainment managing sponsorship monetization, we look forward to unlocking new brand partnerships while we continue to build the authentic, high-energy festival experience our fans love.”
Akshat Rathee, Co-Founder & Managing Director, NODWIN Gaming
“At Exceed, we don’t just follow the curve, we chart the course. Partnering with NODWIN Gaming on NH7 Weekender is not about another transaction; it’s about pioneering the next evolution of India’s live experience economy. The aim is to be laser-focused on bringing unprecedented brand partnerships and unique commercial monetization blueprints to this iconic IP. We will join the dots and unlock revenue streams for Weekender like we always do”
Afsar Zaidi, Founder, Exceed Entertainment
- Author
Daniel Williams
