Key Moments:
- Boomerang Partners crowned QQMedia, Apex Media, and Luis Xavier as victors of the first Golden Boomerang League season on November 4th in Rome.
- QQMedia secured a direct qualification to the Golden Boomerang Awards 2026 with their distinctive traffic strategy.
- Apex Media and Luis Xavier both earned the AC Milan Experience package, strengthening their partnerships with Boomerang Partners.
Overview of the Golden Boomerang League
The Golden Boomerang League, an affiliate competition focusing exclusively on sports traffic from Boomerang Partners, wrapped up its debut season on October 31. The announcement of the winners took place in a formal ceremony on November 4th at SiGMA Central Europe in Rome, where QQMedia, Apex Media, and Luis Xavier were recognized for their achievements.
Recognizing Standout Performers
Sixty-eight teams competed over a two-month period by generating over 20 FTDs on sports brands within Boomerang Partners’ client roster, earning a place in the final prize draw. Among them, QQMedia clinched the top prize, while Apex Media and Luis Xavier were also honored for their outstanding results.
| Team | Achievement | Prize |
|---|---|---|
| QQMedia | 1st Place | Direct entry to Golden Boomerang Awards 2026 |
| Apex Media | Finalist | AC Milan Experience package |
| Luis Xavier | Finalist | AC Milan Experience package |
QQMedia: Leading with Innovation
QQMedia distinguished themselves with a forward-thinking approach that leverages influencer partnerships, particularly by collaborating with former athletes-turned-influencers. This strategy delivered some of the strongest conversion rates across the industry. Their chief executive reflected on the significance of the victory, stating, “The win means a lot to us because it proves our concept. The way we drive traffic is unique; nobody does it like we do.” The team is already setting strategic goals for their automatic entry in the Golden Boomerang Awards 2026, aiming to pursue an exclusive partnership and maximize brand potential.
Luis Xavier: Fostering Audience Bonds
For Luis Xavier, achievement came with the coveted AC Milan Experience prize, which encompasses a paid flight, accommodation, and matchday attendance at San Siro Stadium. The CEO, a passionate football enthusiast, intends to share this milestone by bringing his wife along. He shared, “This victory means a great deal. It reflects all the dedication and ambition in the work done until today.” He emphasized the importance of forging authentic connections with audiences to achieve success in sports traffic, adding, “We only stop when it’s accomplished.”
Apex Media: Strengthening Partnerships and Global Vision
Apex Media also secured the AC Milan Experience package, deepening their engagement with Boomerang Partners. The Head of Sales remarked, “I’m so emotional about the new trip that is coming. The fact that we won this competition only inspired us to continue working with Boomerang Partners, maybe even more.” The trip will mark an important bonding opportunity for their remote team, offering a moment of collective celebration in Milan. Apex Media plans to further diversify and pursue international expansion on the back of this success.
Boomerang Partners: Expanding Its Reach
The Golden Boomerang League marked Boomerang Partners’ entry into sports traffic-centric affiliate tournaments, with further ambitions set for 2026. Updates and developments will continue to be shared through the company’s official channels.
Company and Product Growth
Boomerang Partners operates as a global marketing agency offering marketing solutions and is an Official Regional Partner of AC Milan. The inaugural Golden Boomerang Awards launched in 2024, and the tournament’s second season in 2025 attracted more than 400 affiliate teams. The agency introduced six new products between 2024 and 2025, resulting in a nearly 1.5-fold increase in users.
Boomerang Partners’ portfolio features more than 13 brands across over 40 markets, adhering to local regulations. These offerings include personalized bonuses and continuous multilingual support.
- Author
Daniel Williams
