Key Moments:
- Kambi Group plc and Paf have signed a long-term extension to their sportsbook partnership.
- Paf has been using Kambi’s solutions since 2010, operating in regulated markets such as Estonia, Finland, Latvia, Spain, and Sweden.
- The agreement enables Paf to continue utilizing Kambi’s Turnkey Sportsbook and front-end development services for its flagship brand and other platforms.
Renewal of a Longstanding Partnership
Kambi Group plc and international gaming operator Paf have entered into a renewed long-term partnership agreement, further building on their established relationship that began in 2010. Over the years, this collaboration has seen Paf launch its Kambi-powered sportsbook across multiple regulated territories, including Estonia, Finland, Latvia, Spain, and Sweden.
Continued Growth and Strategic Focus
Paf, which operates under a government license in Åland, Finland, will continue to utilize Kambi’s Turnkey Sportsbook and a curated suite of front-end development services. These offerings will support not only Paf’s main brand but also accompanying platforms such as Speedybet and Golden Bull.
Executive Perspectives
Werner Becher, CEO of Kambi, said: “We are proud to announce this latest contract renewal with Paf, growing Kambi’s relationship with one its longest standing partners. We are enthused to continue working closely with Paf, empowering them with our premium sports betting products and supporting their strategic growth ambitions.”
Christer Fahlstedt, CEO of Paf, said: “Extending our longstanding partnership with Kambi was a natural choice, building on many years of strong and trusted collaboration. We are passionate about continuing to deliver unforgettable sports betting entertainment to our players across Europe, and Kambi’s services will continue to play an important part as we build on this success.”
Key Partnership Details
| Partner | Type of Agreement | First Established | Key Markets | Brands Supported |
|---|---|---|---|---|
| Paf | Long-term extension of sportsbook partnership | 2010 | Estonia, Finland, Latvia, Spain, Sweden | Paf, Speedybet, Golden Bull |
- Author
Daniel Williams
