Key Moments:
- Peter & Sons has entered into a strategic partnership with Nordplay Group to strengthen its presence in the Nordic region.
- Players on Nordplay Group platforms will be among the first to access new December releases from Peter & Sons, including Bad Santa and Barbarossa: Dragon Empire.
- This collaboration follows Peter & Sons’ entry into additional regulated European markets such as the UK, Italy, and the Netherlands.
Strategic Alliance Enhances Regional Position
Peter & Sons, recognized for its innovative gaming content, has broadened its operations in the Nordic gaming landscape through a newly formed partnership with Nordplay Group. Nordplay Group operates a portfolio of well-known Swedish online casino brands, including Frank & Fred, Pop Casino, Klirr, Jubla, and Onerush, with services extending to Estonia and Finland as well.
Nordplay Group’s Unique Approach to iGaming
Known for its agile yet ambitious approach, Nordplay Group has made a name for itself in European iGaming by offering a curated collection of entertainment characterized by a Nordic touch. The operator’s guiding principle, “We scale impact, not size,” reflects its focus on creating a strong player community while adapting to various regulated markets.
Exclusive Access to New Game Releases
Through this partnership, users on Nordplay Group’s platforms will have early access to Peter & Sons’ latest December releases, Bad Santa and Barbarossa: Dragon Empire. These new titles reveal the studio’s creative evolution, combining advanced visuals, engaging narratives, and dynamic game mechanics. In addition to these launches, Peter & Sons will provide Nordplay Group’s audience with a handpicked lineup of popular games featuring the studio’s hallmark quirky characters and immersive artistic style.
| Company | Region/Markets | Key Offerings |
|---|---|---|
| Peter & Sons | Nordics, UK, Italy, Netherlands, others | Innovative slots, narrative-driven gameplay, unique visual style |
| Nordplay Group | Sweden, Estonia, Finland, beyond | Frank & Fred, Pop Casino, Klirr, Jubla, Onerush |
Leadership Perspectives
Yann Bautista, Commercial Director & Founder at Peter & Sons, said: “Partnering with Nordplay Group is a thrilling step in our Nordic journey. Their commitment to premium entertainment, modern player experiences and smart, scalable growth aligns perfectly with our creative philosophy. We’re excited to bring our unique worlds, quirky characters and next-gen mechanics to even more players across the region.”
Linda Guranova, Head of Games at Nordplay Group, added: “Peter & Sons has carved out a distinctive identity in the industry – their imaginative slots, bold visual style and narrative-driven gameplay truly stand out. We’re delighted to welcome their games to our brands and deliver even more memorable entertainment to our players in Sweden, Finland, Estonia and beyond.”
European Growth Momentum
This agreement marks a notable step in Peter & Sons’ expansion across Europe, further broadening its reach after recent entries into new regulated markets, including the UK, Italy, and the Netherlands.
- Author
Daniel Williams
