Key Moments:
- Odds88 has entered into a partnership with Betinovio to expand comprehensive odds data streams.
- Betinovio’s partners can now access customizable feeds covering over 110 sports and 4,000 events each day.
- Odds88 introduces a new 50/50 betting product, targeting a broader range of sports fans.
Expanded Sports Data Coverage
Odds88 has announced a new collaboration with sportsbook technology provider Betinovio. Through this arrangement, Betinovio will incorporate Odds88’s award-winning modular data services into its existing sportsbook solutions. This development grants Betinovio’s operator partners access to a wide array of betting content, spanning more than 110 sports and 4,000 daily events.
Innovative Betting Tools and Customization
By leveraging Odds88’s platform, operators can benefit from customizable data feeds and BetRank risk management tools, enabling them to optimize their offerings and appeal to diverse bettor profiles. A notable addition is the introduction of the 50/50 betting product, designed to engage both casual and experienced bettors by lowering the threshold for participation and enhancing fan interaction.
AI-Driven Personalization
The Odds88 platform employs AI algorithms to analyze user behavior, creating personalized odds, promotions, and offers tailored to individual players. This data-driven approach is engineered to boost engagement and optimize the sports betting experience for users and operators alike.
| Feature | Details |
|---|---|
| Sports Covered | Over 110 |
| Daily Events | 4,000+ |
| Betting Tools | Customizable feeds, BetRank risk management, 50/50 betting product |
| Personalization | AI-driven behavior analysis and tailored promotions |
Executive Perspectives
Mike Forslund, Head of Sales and Business Development at Odds88, said: “We’re excited to build something truly exceptional in partnership with Betinovio. By combining the provider’s top-class sports betting technology with our unbeaten selection of data, we are introducing a proposition that will reshape the betting experience.
“Betinovio’s partners can now truly raise their game, enabling players to write their own event narratives.”
Marinos Eliazed, CEO at Betinovio, said: “By integrating Odds88’s data feeds, we are future-proofing our technology for operators. Players expect an interface that flexes to their needs and Odds88’s feeds offer endless possibilities for customisation.
“We look forward to seeing what we can create together.”
- Author
Daniel Williams
