Key Moments:
- Kambi has signed a multi-year agreement to provide its full sportsbook platform to Pickwin in Mexico
- Pickwin is set to migrate its operations to Kambi’s turnkey solution, including Bet Builder and managed trading services
- The partnership is “scheduled to launch imminently,” with no specific official timeline confirmed
Strategic Partnership Boosts Pickwin’s Technology Platform
Kambi has entered a multi-year arrangement with Pickwin, a Mexican gambling operator, to supply its complete sportsbook solution. This collaboration will replace Pickwin’s prior technology provider, enabling the operator to enhance its online sportsbook services within Mexico. The deal comes in response to intensifying competition among licensed operators in the country.
The transition will see Pickwin adopt Kambi’s managed trading services, pricing tools, sportsbook management infrastructure, and the Bet Builder feature. Pickwin’s Co-founder and CEO Diego Sanchez pointed to Kambi’s expertise in regulated markets and its established operations throughout Latin America as key factors influencing the partnership. Sanchez commented, “Partnering with Kambi marks a pivotal moment for Pickwin as we continue our rapid growth in Mexico’s thriving sports betting market. Kambi’s reputation in the region gives us the confidence to deliver a premium experience to our players and we are excited about the opportunities this collaboration will present.”
Addressing Regulatory and Market Demands
The Mexican sports betting landscape has seen movement toward faster in-play wagering and enhanced mobile usability. Alongside greater competition, operators have also faced increasing regulatory requirements centered on responsible gambling, data protection, licensing, and player safeguards. The move to a turnkey solution through Kambi’s platform is aimed at helping Pickwin stay compliant while continuing to advance its product offering.
Kambi’s Momentum in Latin America and Beyond
Kambi Group CEO Werner Becher sees the agreement as supporting the company’s long-standing focus on collaborating with regulated, licensed operators. Becher stated, “We are excited to partner with Pickwin and support their vision in delivering world-class sports betting experiences throughout Mexico. Our proven track record in Latin America, combined with our deep understanding of regulatory frameworks, makes this the ideal partnership to support sustainable growth.”
Kambi supplies sportsbook technology to over 50 operators globally across 60+ jurisdictions, with its client base including Bally’s, LeoVegas, LiveScore Group, ATG, and Rush Street Interactive. Within Mexico, the market is large and primarily focused on football betting, though interest in US sports and esports is climbing. Increased mobile activity has influenced operators to prioritize live betting performance and platform reliability over launching a multitude of new features.
Recent Collaborations and Strategic Focus
This new alliance with Pickwin follows a series of other significant partnerships for Kambi. In Europe, Kambi expanded in the Netherlands through a partnership with Holland Casino after online betting market regulation in the country. In North America, Kambi renewed its agreement with PENN Entertainment in late 2025, covering several US state-regulated markets and running until mid-2027.
Kambi has clarified that these deals underscore its existing commitment to regulated markets and long-term collaborations, especially as operators look to streamline technology infrastructures. For Pickwin, the project offers access to a proven sportsbook ecosystem as the competitive landscape in Mexico continues to evolve. The company sees the deal as an opportunity to center on core daily operations while leveraging Kambi’s experience in trading and risk management.
The partnership is “scheduled to launch imminently,” according to the official press release, though an exact go-live date has not been provided.
Table: Key Details of Kambi-Pickwin Partnership
| Aspect | Details |
|---|---|
| Partnership Type | Multi-year sportsbook platform agreement |
| Operators Involved | Kambi, Pickwin |
| Market | Mexico (online sports betting) |
| Main Offerings | Turnkey sportsbook platform, managed trading, Bet Builder |
| Launch Timing | Scheduled to launch imminently (specific date not provided) |
- Author
Daniel Williams
