Key Moments:
- Empresa dá Sorte has achieved significant revenue increases following the adoption of Optimove’s Self-Optimizing Campaigns.
- The Bahia Dá Sorte brand recorded a 90% improvement in email engagement after implementing the AI-powered strategy.
- Communications costs related to RCS have been cut substantially while maintaining campaign effectiveness.
AI-First Campaign Strategy Enhances Multi-Channel Marketing
Empresa dá Sorte has transformed its operational and marketing approach by leveraging Optimove’s Self-Optimizing Campaigns. This advanced system utilizes AI to interpret player data and dynamically select the most suitable communication method for each interaction. By doing so, the group, which holds regulatory licenses in Brazil and claims a leadership position in player engagement within igaming, has optimized its outreach channels and reduced related operational spending.
Mechanics of Self-Optimizing Campaigns
The Self-Optimizing Campaigns solution employs Behavioral Intelligence models to monitor both user conduct and individual campaign results. Insights generated from this monitoring allow the campaigns to automatically shift between RCS (Rich Communication Services), push notifications, and email, ensuring that communications align with observed player behaviors.
Bahia Dá Sorte, operating out of Salvador, led the company’s adoption of this AI-driven multi-channel orchestration. By enabling a single AI-reliant platform to coordinate RCS, push, and email messages, the brand simultaneously achieved substantial cost savings and drove a remarkable 90% increase in email engagement. This new operational setup allows communications to be allocated based on real-time player activity and responsiveness.
Performance Gains and Cost Efficiencies
Empresa dá Sorte has reported broad-based improvements in all active campaigns as a result of deploying Self-Optimizing Campaigns. The shift to Intelligent Channel Selection facilitated a marked reduction in RCS-related expenses, without diminishing marketing performance.
| Channel | Improvement Noted |
|---|---|
| 90% increase in open rates, 92% rise in click-through rates | |
| RCS | Significant cost reduction |
Notably, the company experienced a 90% improvement in email open rates and a 92% boost in email click-through rates, emphasizing the impact of AI-based campaign optimization.
Wagner Pina, Commercial Manager of Empresa dá Sorte, commented, “We were able to clearly understand which channels actually generate returns. We reduced costs and increased engagement across digital channels. The campaigns now automatically adapt to our customers’ behavior, which makes our communication more efficient, meaningful, and sustainable.”
Julia Rios, Customer Success Manager at Optimove in Brazil, stated, “Empresa dá Sorte is an example of an operator that successfully leveraged the power of data intelligence to enhance its communication”, she said. “They transformed analysis into practical actions and built more efficient and relevant campaigns for their customers. This kind of evolution shows how innovation can raise the standard of iGaming operations in Brazil.”
About Optimove and Its Role in Marketing Innovation
Optimove is recognized for its Positionless Marketing philosophy, positioning itself as a leading engagement platform for the igaming and sports betting segments. Its methodology is designed to let marketing teams break traditional role boundaries, resulting in campaign efficiency improvements demonstrated at 88%.
Optimove has been included as a Visionary in the Gartner Magic Quadrant for multichannel marketing hubs for two straight years, attributed to its use of AI for campaign execution, prescriptive analytics, and real-time personalization on a mass scale.
The platform’s suite, which encompasses Optimove Engage and Orchestrate, Optimove Personalize, and Optimove Gamify, integrates AI technology, automation, and behavioral intelligence to streamline end-to-end marketing activities.
Company Overview: Empresa dá Sorte
Empresa dá Sorte specializes in capitalization titles and entertainment products in Brazil, operating several brands, including “Bahia da Sorte.” Serving millions each week both online and through physical channels, the company continues to commit to responsible business practices, technological advancement, and intelligence-led improvements to enhance customer experience and foster sector sustainability.
- Author
Daniel Williams
