Key Moments:
- Spotlight Sports Group has introduced Smart View Tipping Feed and Racing Bet Builder as part of its 2026 Racing Innovation strategy.
- The new products aim to enhance operator capabilities and simplify betting for both experienced and new racing audiences.
- Spotlight Sports Group plans to present the new offerings at ICE Barcelona between 19 and 21 January.
Racing Innovation Strategy Sets New Direction
Spotlight Sports Group, known for its role in racing technology and media through Racing Post, has revealed two core products to lead its Racing Innovation blueprint for 2026. The initiatives coincide with Racing Post’s 40th anniversary, underscoring the company’s long-term commitment to advancing racing technology.
Details of New Product Offerings
The Smart View Tipping Feed is a global, round-the-clock tipping solution delivering real-time betting selections across key territories such as the UK and Ireland, USA, Canada, Australia, New Zealand, France, South Africa, and the UAE. Each tip is associated with a distinctive betting angle – including categories like naps, bankers, course legends, ideal conditions, and data aces. Operators can deploy these tips to sportsbook platforms, apps, CRM systems, and retail channels, enriching their content offering with high-quality recommendations.
Meanwhile, Racing Bet Builder represents Spotlight’s debut of a same-race multiple product tailored for horse racing. The tool generates informed Bet Builder selections across all UK and Irish races with multiple markets in play, highlighting the optimal combinations in areas such as to win, top finish, winning distance, and match bets. Each selection is backed by written insights and a Smart View market confidence score, offering transparency and clarity for operators and bettors alike.
Smart View Engine Powers Advanced Insights
Both products utilize the Smart View Engine, which analyzes hundreds of data points for every horse. This engine produces ratings based on performance indicators such as ability, trainer status, jockey capability, course and distance suitability, ground preferences, draw bias, and jumping skills. The system is engineered to demystify racing analytics and broaden its appeal, allowing operators to efficiently expand their customer base with consistent content delivery.
| Product | Key Features | Target Markets |
|---|---|---|
| Smart View Tipping Feed | 24/7 global tipping, tagged betting angles, adaptable to multiple channels | UK & Ireland, USA, Canada, Australia, New Zealand, France, South Africa, UAE, and more |
| Racing Bet Builder | Same-race multiples, data-driven selections, written insights, confidence ratings | UK & Irish horse races (where market is available) |
Leadership Perspective and Upcoming Plans
Sam Houlding, managing director of B2B at Spotlight Sports Group, said: “As we enter Racing Post’s 40th anniversary year, we are proud to continue to lead the way with racing innovation that moves the industry forward. Smart View Tipping Feed and Racing Bet Builder represent the next evolution of our fantastic Smart View product, with both innovations delivering modern, data driven solutions that give operators powerful new ways to engage racing audiences, and give punters easily digestible, trusted guidance, crafted from decades of Spotlight expertise. These releases mark only the beginning of our 2026 innovation roadmap and we are excited to share more in the months ahead.”
Showcase at ICE Barcelona
Spotlight Sports Group will feature the newly launched products at ICE Barcelona, scheduled from 19 to 21 January.
- Author
Daniel Williams
