Key Moments:
- SIS launched its 24/7 live racing and Competitive Gaming content on the Midnite platform
- Midnite users now have access to over 60,000 annual racing events and 225,000 H2H Global Gaming League esports matches
- Competitive Gaming from SIS became the first esports betting product to earn the ESIC’s Gold Standard
Expanded Content Portfolio for Midnite Users
SIS (Sports Information Services) has introduced its live racing and Competitive Gaming offerings to the Midnite sportsbook platform. This move delivers non-stop live betting opportunities to Midnite’s expanding UK user base, covering sports, esports, and slots.
Vast Array of Racing and Esports Events
With this integration, Midnite now features more than 60,000 annual horse and greyhound racing events, sourced from over 170 racecourses and tracks spanning six continents. In addition, the platform gains access to the full suite of Competitive Gaming content, including over 225,000 H2H Global Gaming League eSoccer and eBasketball matches. According to previous results, these esports events can enhance basketball and soccer sportsbook verticals by up to 10%.
| Content Type | Annual Events | Coverage |
|---|---|---|
| Horse & Greyhound Racing | 60,000+ | 170+ racecourses/tracks, 6 continents |
| H2H Global Gaming League (eSoccer & eBasketball) | 225,000+ | Global |
Industry Recognition and Strategic Importance
SIS’s Competitive Gaming content distinguishes itself as the first esports betting product to be awarded the Gold Standard by the Esports Integrity Commission (ESIC). The introduction of these offerings reinforces SIS’s position as a premier supplier of high-quality, value-adding content in regulated markets globally.
Operator and Partner Perspectives
Matt Smith, customer growth manager at SIS, said: “We are proud to bring our 24/7 live racing and Competitive Gaming content to Midnite, a brand that aligns with our commitment to innovation and quality. This integration is a great example of how our high-margin, always-on portfolio can support the growth of ambitious operators and enhance the overall user experience.”
Zach Amin, vice president of sportsbook at Midnite, said: “SIS live racing and H2H Global Gaming League offer an ideal fit for our platform and our players. We are focused on building a top-tier sportsbook, and the ability to deliver engaging, round-the-clock betting opportunities plays a key role in that.”
- Author
Daniel Williams
