Key Moments: The number of state championships with title sponsors held steady at 18 out of 27 for 2026. Betting companies reduced their involvement, with Superbet participating in five championships and two other firms exiting sponsorships. Retail brands doubled their representation, reaching four naming rights deals in 2026. Changing Sponsorship Patterns Across Brazilian State Football An analysis of naming rights deals in Brazil’s 27 state football championships in 2026 has revealed a distinct shift in the sponsorship landscape. While the total number of sponsored competitions remained unchanged, the composition of…
Read MoreRetail Sponsors Take Center Stage in 2026 Brazilian State Championship
