Key Moments
- SavageTech partnered with Gaming Innovation Group (GiG) to roll out its avatar-led gamification engine to GiG operators.
- The system adds a gamification overlay to sportsbook and casino products, boosting engagement through progression-based mechanics.
- SavageTech gained strong industry visibility after winning the SiGMA Asia Startup Pitch in Manila earlier this year.
Innovative Gamification Layer for Operators
SavageTech and Gaming Innovation Group (GiG) have announced a new partnership. As a result, GiG operators will gain access to SavageTech’s avatar-based gamification engine.
The technology functions as an overlay on existing sportsbook and casino products. Rather than replacing core gameplay, it enhances engagement through continuous interactive features. Consequently, operators can enrich the player experience without altering their underlying platforms.
Meta-Game Progression Designed to Boost Retention
At the core of SavageTech’s offering is a meta-game that rewards player activity across the entire platform. Instead of focusing on single betting sessions, the system tracks long-term engagement.
Players interact through a customizable avatar that reflects activity across sportsbook and casino products. They can complete missions, unlock rewards, level up, and climb leaderboards. Importantly, these mechanics borrow from mobile gaming while remaining tailored for regulated betting environments.
Leadership Perspective and Integration Benefits
Tom Jang Lemke, CEO and co-founder of SavageTech, shared insights with SiGMA News on the company’s progress. He noted that winning the SiGMA Asia Startup Pitch in June marked a major milestone for the team.
“Since that win, SavageTech has gained significant recognition,” Lemke said. “Securing that victory was a long-term goal, and it validated our vision and execution.”
He added that partnering with Gaming Innovation Group represents the company’s next major step. Joining the GiG ecosystem, he said, opens new growth opportunities and reinforces SavageTech’s focus on user engagement.
For GiG, the integration represents a strategic expansion of its engagement toolkit. The gamification layer will be offered as an additional feature, allowing operators to enhance their sportsbook and casino propositions.
GiG’s View and Strategic Rationale
James Coxon, Chief Operating Officer at GiG, explained the motivation behind the partnership. He said the collaboration aligns with GiG’s goal of delivering innovative content to its partners.
“By integrating SavageTech’s avatar-led gamification layer, we continue to strengthen our platform strategy,” Coxon said. “This gives partners differentiated tools that enhance the player journey, support brand identity, and drive long-term loyalty across regulated markets.”
Recognition and Roadmap Ahead
Following its SiGMA Asia Startup Pitch victory in Manila, SavageTech has attracted growing industry attention. The win provided marketing support, cloud credits, and tailored mentoring to support its scaling efforts.
Looking ahead, SavageTech plans to demonstrate its gamification engine at upcoming industry events. The solution is designed to work across multiple betting verticals and regions, giving operators flexibility without requiring changes to their core sportsbook or casino infrastructure.
| Partnership Parties | Main Feature | Industry Debut | Target Platforms |
|---|---|---|---|
| SavageTech & GiG | Avatar-driven gamification overlay | Later this year (demonstrations planned) | Sportsbook & Casino on GiG platform |
- Author
Daniel Williams
