Key Moments:
- Total online gambling stakes in Italy have reached €77.85 billion in 2025.
- Players’ effective spending has surpassed €3.33 billion for the year.
- New licensing rules and higher taxes are reshaping the digital gambling sector.
Stable Growth Defines 2025 Performance
Italy’s online gambling industry recorded a year of robust growth, with casino games, poker, and bingo leading the regulated sector. The market reported total stakes of €77.85 billion. Players’ net spend, calculated as wagers minus winnings, reached €3.3 billion.
Market figures highlight the maturity and regulatory strength of Italy’s iGaming sector, which continues to serve as a vital contributor to national revenues while adapting to ongoing technological change and evolving regulatory standards.
Consistent Activity and Infrastructure Investment
Data from 2025 reveal stable participation and transaction levels throughout the year, peaking during the concluding months. These trends reflect a mature user base and improvements in digital infrastructure, supported by increased consumer familiarity with online services.
Licensed operators adhered to strict compliance rules, with anti-fraud controls, identity checks, and real-time monitoring forming the foundation of a secure ecosystem for both players and the industry at large.
Taxation and Fiscal Impact
Player spending, which exceeded €3.33 billion, served as a central metric for assessing sectoral economic impact. The tax rate on casino, poker, and bingo products increased from 25% to 25.5% in 2025, aimed at raising annual tax income. This move reinforced the influence of online gambling on Italy’s fiscal framework and presented new challenges for industry participants.
Breakdown of Key Vertical Markets
Casino games and poker continued to lead market performance, excelling across both tournament and cash-game formats and reinforcing their status as growth engines for the online sector.
Meanwhile, bingo maintained a smaller but steadfast presence with a loyal player base, offering stability and supporting the overall health of Italy’s digital gaming ecosystem.
| Vertical | Player Engagement | Market Position |
|---|---|---|
| Casino Games | High | Primary Growth Driver |
| Poker | High | Key Segment (Tournaments and Cash Games) |
| Bingo | Loyal Niche | Supports Ecosystem Stability |
Regulatory Changes and Market Concentration
Major structural changes were launched in 2025, notably the introduction of a new licensing system by ADM with a €7 million fee per license. As a result, the number of compliant operators and authorized domains contracted, concentrating market activity among fewer, highly qualified firms. This evolution is expected to deliver enhanced consumer protection and improved offerings while increasing demands for innovation and efficiency from industry participants.
Tackling Illegality and Navigating Advertising Restrictions
Enforcement actions intensified in 2025, leading to the removal of thousands of unauthorized platforms. These measures were intended to support tax recovery and enhance player protections.
The country’s strict advertising restrictions, which limit most commercial communications, remain a challenge for distinguishing licensed operators from illegal platforms. This ongoing issue is slated for continued debate with potential regulatory impact.
Outlook: Expansion and Responsible Growth
Forecasts point toward further market expansion, fueled by digital innovation, mobile technology, and new player safety systems. Continued regulatory adjustments will be necessary to ensure a balance between growth, competition, and social responsibility, maintaining the integrity and security of Italy’s iGaming sector.
- Author
Daniel Williams
