Key Moments:
- Notably, 51% of fans in regulated U.S. states and Ontario say they plan to bet online on Super Bowl LX
- Meanwhile, 52% of respondents in non-regulated states and Alberta express interest in legal wagering once markets open
- Additionally, 27% of bettors in surveyed regulated regions expect to wager more than usual on the big game
Strong Betting Intent Among Super Bowl Fans
The Paysafe study, “All the Ways Players Pay: Super Bowl,” reveals that more than half of fans in regulated U.S. markets and Ontario plan to wager online during Super Bowl LX. At the same time, the survey points to strong demand from fans in non-regulated regions—such as California, Texas, and Alberta—who want to participate once legal options become available.
Looking ahead, Alberta plans to launch its regulated iGaming market later this spring or summer, which will expand legal betting opportunities across Canada.
Market Opportunities and Payment Priorities
According to Zak Cutler, President of Global Gaming at Paysafe, “Super Bowl LX is expected to generate a record $1.71 billion in legal wagers from the U.S. market alone, with similarly unprecedented betting volume likely in Ontario.” Furthermore, he noted that “the game represents a massive growth opportunity for North American online sportsbooks, and our research shows that operators who prioritize streamlined cashier and payment experiences gain a competitive edge.”
To support these findings, the study surveyed fans in regulated markets including Florida, Massachusetts, New Jersey, Ohio, Pennsylvania, and Ontario. Among these respondents, 59% plan to place bets on game day, while 27% intend to wager more than they typically do.
Factors Influencing Sportsbook Choice
When choosing an online sportsbook, respondents most often prioritize brand strength (43%). In addition, 37% favor streamlined payouts, ranking them ahead of non-payment features such as favorable odds (30%). Moreover, bettors value fast deposits (25%) and a broad selection of payment methods (24%), reinforcing the importance of a frictionless payment experience.
| Selection Criterion | Percentage of Respondents |
|---|---|
| Brand Strength | 43% |
| Streamlined Payouts | 37% |
| Good Odds | 30% |
| Rapid Deposits | 25% |
| Range of Payment Methods | 24% |
Current Super Bowl Betting Lines
Super Bowl LX between the New England Patriots and Seattle Seahawks kicks off this Sunday at 6:30 p.m. EST. At DraftKings, the Seahawks enter as -230 Moneyline favorites, while the Patriots sit at +190. Additionally, sportsbooks list the spread at Seahawks -4.5 (-115) and Patriots +4.5 (-105), with the total set at 45.5.
According to a theScore Bet spokesperson, bettors currently favor Seattle across multiple markets. Specifically, 64.8% of bets and 72.2% of handle back the Seahawks against the spread (-4.5, opened at -3.5). Similarly, 58.1% of bets and 59.3% of handle support the Seahawks on the Moneyline, while 59.6% of bets and 55.3% of handle land on the Over (45.5, opened at 46.5).
- Author
Daniel Williams
