Key Moments: Superbet introduced its new brand direction in Brazil, centering on emotion and experience rather than transactional messaging. The campaign began with out-of-home ads on February 7 and expanded to multiple channels, featuring Nicole Bahls and Cafu as interactive brand ambassadors. Superbet achieved GUINNESS WORLD RECORDS™ recognition for the Superbateria samba drum ensemble, uniting 1,243 percussionists during Carnival festivities. Superbet’s Strategic Shift in Brazil Superbet has distanced itself from the conventional approach of the betting sector, instead embracing an emotionally-charged narrative as part of its brand platform in Brazil.…
Read MoreSuperbet Launches Immersive Entertainment Campaign at Rio Carnival 2026
