Key Moments:
- Player activity across the WePlay poker network climbed by 134% after integrating EvenBet’s solutions
- Average poker revenue saw a 63% increase during the initial phase of the partnership
- WePlay plans to expand live tournament sponsorships in Europe in 2026 to further boost its presence
Strategic Alliance Strengthens After Record Performance
EvenBet Gaming, a prominent provider of online poker platforms, has renewed its partnership with WePlay Network. This move follows significant achievements during their initial phase of collaboration, in which player engagement climbed by 134% and average poker revenue rose by 63%.
Driving Growth Through Shared Ecosystem
WePlay Network began operations in 2021 as a multi-operator platform designed to boost the growth of its partners through a collaborative environment. As the network scaled, it adopted EvenBet’s network-level architecture to enhance liquidity, attract casino-focused audiences to poker, and facilitate larger tournaments without disrupting gameplay balance.
Advanced Features and Player Incentives
Key features that contributed to the success include EvenBet’s automated rakeback, which maintained consistent incentives for all partners, and the flexible set-up of tournaments and ticket mechanisms. These enhancements allowed for increases in prize guarantees and entry fees as player liquidity expanded.
In addition, the introduction of alternative tournament formats and game mechanics enhanced player engagement. These developments were supported by robust game ecology management and anti-fraud solutions that upheld network stability and fostered player trust.
Quantifiable Impact of EvenBet’s Solutions
| Performance Metric | Growth Achieved |
|---|---|
| Network-wide Player Activity | 134% |
| Cash Game Participation | 84% |
| Average Poker Revenue | 63% |
Beyond the headline figures, poker engagement became more sustainably distributed across all hours, reducing the concentration of activity during peak periods and supporting a more stable liquidity environment.
Looking Ahead to Further Expansion
The partnership extension will enable WePlay to continue leveraging EvenBet’s scalable technology for future commercial growth. Recent results have led to WePlay being shortlisted for a prestigious industry award. Looking forward, WePlay intends to build on this momentum by sponsoring live poker tournaments throughout Europe in 2026.
Executive Perspectives
Gasper Janezic, CEO at WePlay, said: “The collaboration with EvenBet Gaming has been a very positive experience. We’ve grown together and it feels like a partnership, not just a vendor relationship, and that makes a big difference when you’re building something long-term.”
Dmitry Starostenkov, CEO at EvenBet Gaming, added: “WePlay has demonstrated how a network-first strategy, supported by robust and flexible technology, can deliver sustainable liquidity growth. We look forward to supporting the next phase of the network’s expansion as it continues to carve out a position as a leader in the poker space.”
- Author
Daniel Williams
