Key Moments:
- Relax Gaming has extended its partnership with AvatarUX, launching the studio’s full slot portfolio on its Powered By Relax platform.
- AvatarUX will continue distributing Silver Bullet titles through Relax Gaming alongside its expanded P2P content availability.
- Relax partners now have access to a diversified portfolio of 90 AvatarUX games, including PopWins™ and Hold&Win favorites.
Strengthened Partnership Expands Content Distribution
Relax Gaming has broadened its relationship with AvatarUX, introducing the studio’s complete slot collection through the Powered By Relax (P2P) platform. This agreement follows AvatarUX’s initial onboarding to Relax Gaming’s Silver Bullet program in 2023.
Comprehensive Portfolio Access
The integration through Powered By Relax increases AvatarUX’s content reach across Relax Gaming’s aggregation network. While AvatarUX will continue offering its Silver Bullet games without interruption, the studio now provides a broader range of its content to operators via the P2P platform.
AvatarUX is recognized for its standout game mechanics and distinctive visuals, focusing on player engagement and long-term retention. The lineup features innovative mechanics like LooneyPop™ and the PopWins™ series, delivering consistent performance across devices and responding to localization needs.
| AvatarUX Game Highlights | Game Type |
|---|---|
| 3 Power Genies | Hold&Win |
| Fruitillionaire | Hold&Win |
| Spinfection | Cluster-pops |
| Carioca Vibes | Ultra-localised |
| PopWins™ Series | Feature Mechanics |
Strategic Value for Relax Gaming Network
The addition of AvatarUX’s diverse portfolio strengthens the Powered By Relax program, enhancing content offerings for operators and positioning Relax Gaming as a prominent distribution partner for creative studios worldwide.
Executive Commentary
Andrew Foster, CEO at AvatarUX, said: “We are excited to expand our collaboration with Relax and bring AvatarUX content to the P2P platform.
“This partnership allows us to reach more operators with our full portfolio of games while delivering the clear, high-performance gameplay our titles are known for.”
Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, said: “We are pleased to deepen our partnership with AvatarUX and welcome its full portfolio to the Powered By Relax platform.
“The studio’s focus on clear, feature-led gameplay and strong performance aligns perfectly with our commitment to delivering high-quality, engaging content to our operator partners. This integration reflects the strength of our platform and the strategic value of working closely with innovative studios to expand their reach across global markets.”
- Author
Daniel Williams
