Key Moments:
- BETER has received the Event Wagering Supplier License from the Arizona Department of Gaming.
- BETER’s live esports and sports content, including ESportsBattle and Setka Cup, is now available to licensed Arizona operators via bet365.
- Arizona marks the seventh state where BETER is licensed, following authorizations in North Carolina, New Jersey, Florida, Indiana, Iowa, and Colorado.
Arizona Approves BETER as Event Wagering Supplier
BETER has announced its latest milestone, obtaining the Event Wagering Supplier License granted by the Arizona Department of Gaming. The new license allows BETER to introduce its live streaming, data, and odds offerings to regulated operators within Arizona. The company’s exclusive products, including its signature ESportsBattle events and Setka Cup table tennis series, are now available in the state for the first time.
Partnership With bet365 Launches New Content in Arizona
BETER’s partnership with operator bet365 has allowed for the debut of its content to Arizona betting audiences. Both ESportsBattle and Setka Cup tournaments are now live with bet365, which has a long-standing collaboration with BETER. This regulatory achievement increases BETER’s presence in the state and is part of the company’s broader strategy to expand throughout the U.S. marketplace.
BETER’s Growing U.S. Footprint
The company’s latest approval in Arizona brings its total U.S. state licenses to seven, joining North Carolina, New Jersey, Florida, Indiana, Iowa, and Colorado. BETER delivers continuous, 24/7 live streaming, real-time data, and detailed odds for more than 700,000 fast-paced sports and esports events annually. Its solutions offer operators up to 50 betting markets per event with an average operator margin of 7.5%+.
Product Portfolio and Expansion Plans
BETER’s esports content features ESportsBattle tournaments that include genres such as eFootball, eBasketball, eHockey, and eTennis. Its sports selections include the Setka Cup and the BSKT Cup basketball league.
| State | Certification Status |
|---|---|
| Arizona | Licensed |
| North Carolina | Certified |
| New Jersey | Certified |
| Florida | Certified |
| Indiana | Certified |
| Iowa | Certified |
| Colorado | Certified |
Company Leadership Comments
Gal Ehrlich, CEO of BETER, said: “Securing regulatory approval in Arizona is a pivotal moment in our ongoing US expansion strategy. This marks our seventh state, and we are incredibly proud to continue our trajectory of growth in one of the world’s most dynamic betting markets.
“Our mission has always been to provide operators with the most reliable, high-velocity content available, and receiving the green light from the regulator is a testament to the integrity and quality of our offering.
“We are thrilled to kick off this journey with bet365 and look forward to bringing our industry-leading esports and sports content to even more Arizona players in the near future.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “We are proud to announce that we have successfully completed the process of obtaining the Event Wagering Supplier License in the state of Arizona.
The process took us a total of eight months and was one of the most challenging journeys for our team. However, thanks to the dedication and expertise of our legal and integrity teams, we successfully navigated it.
This milestone strengthens our commitment to delivering reliable, compliant, and transparent products to our clients.
“We continue to actively work on securing regulatory approvals in key jurisdictions, including Ohio, Kentucky, and Illinois, among others.”
- Author
Daniel Williams
