Key Moments:
- Octoplay has launched with StarCasinò, marking its third major integration with a top Italian operator in four months
- StarCasinò joins PokerStars and Sisal as part of Octoplay’s rapid expansion strategy within Italy
- Octoplay currently holds operational licenses in 17 global jurisdictions
Strategic Growth in the Italian Gambling Market
Octoplay has extended its reach in Italy by going live with StarCasinò, recognized as Betsson Group’s leading casino brand in the region. This development comes as Octoplay advances its growth momentum in one of the world’s major gambling markets.
Recent Partnership Milestones
The addition of StarCasinò alongside PokerStars and Sisal represents Octoplay’s third integration with a premier Italian casino operator over the last four months. These collaborations highlight a period of significant velocity for Octoplay as it forges partnerships with prominent names in the gaming industry, including those within the Betsson Group portfolio.
This trajectory builds on previous launches in January 2026, when Octoplay simultaneously initiated partnerships with PokerStars and Sisal. The momentum continues with StarCasinò and is reinforced by further European deployments with Bet365 and BetVictor in the UK, Luckia in Spain, and Adjarabet in Georgia.
Leadership and Industry Vision
Since Ralitsa Georgieva assumed the role of CEO, Octoplay has executed a string of integrations in multiple competitive and regulated markets throughout Europe. This strategic approach is positioning the company as a significant player in B2B gaming services.
“StarCasinò is the third tier-one operator we have gone live with in Italy in the past months, and it reflects the pace at which we are building our presence in one of Europe’s most dynamic markets,” says Georgieva, CEO at Octoplay.
“Betsson Group has set the standard for a high-performing casino brand in Italy, and the trust they have placed in our content reflects the quality we are delivering across the industry’s top operators.”
Perspective from Betsson Group
Fabio Denegri, business director Italy at Betsson Group, stated: “In the constant evolution of gaming, our priority remains the introduction of content that stands out for innovation and performance. Welcoming Octoplay means injecting pure energy into our offering: their titles are a perfect blend of fresh mechanics and cutting-edge design.
“We are confident that Octoplay’s content will resonate with Italian players, further strengthening our position as a benchmark for innovation in the regulated market.”
Regulatory Reach and Ongoing Expansion
Octoplay’s operational footprint currently spans 17 jurisdictions, covering markets such as the United Kingdom, Italy, Spain, Sweden, the Netherlands, Denmark, Belgium, Finland, Greece, Romania, Malta, Slovakia, Georgia, Brazil, New Jersey, Michigan, and Ontario. Despite launching less than three years ago, Octoplay continues to partner with leading operators across Europe, North America, and South America, illustrating its growing influence in the international gaming sector.
| Operator | Market | Integration Date |
|---|---|---|
| StarCasinò (Betsson Group) | Italy | – |
| PokerStars | Italy | January 2026 |
| Sisal | Italy | January 2026 |
| Bet365 | UK | – |
| BetVictor | UK | – |
| Luckia | Spain | – |
| Adjarabet | Georgia | – |
- Author
Daniel Williams
