Key Moments
- ONDISS launched FIRST’s sportsbook technology with City Center Online, adding online sports betting to a leading regulated .bet.ar operator.
- The agreement gives FIRST access to Argentina through the ONDISS platform, reinforcing ONDISS’s role in connecting international suppliers with regulated operators.
- The partnership followed the Santa Fe Lottery’s authorization of online sports betting, positioning City Center Online among the first .bet.ar operators to offer the product in the province.
Strategic Launch in Argentina’s Regulated Market
On 23 July 2026, ONDISS broadened its footprint in Latin America’s regulated online gaming sector by activating FIRST’s sportsbook technology for City Center Online. This move introduced an online sports betting vertical to one of the region’s key regulated .bet.ar operators.
Through this rollout, FIRST – described as a Tier-1 sportsbook technology provider – entered the Argentine market using the ONDISS platform in partnership with City Center Online. The integration adds a dedicated online sports betting offering to the operator’s existing entertainment portfolio, powered by FIRST’s sportsbook engine.
ONDISS stated that the agreement represents another step forward in the evolution of Argentina’s regulated online gaming landscape and underscores its commitment to advancing legal online gaming and betting across Latin America.
FIRST’s Entry via the ONDISS Platform
The integration provides FIRST with access to one of Latin America’s regulated markets through ONDISS’ technology stack and its collaboration with City Center Online.
According to ONDISS, the partnership creates fresh expansion prospects in Argentina and across the broader Latin American region, while reinforcing ONDISS’s role as a platform that links international providers with regulated operators.
| Party | Role in Partnership |
|---|---|
| ONDISS | Platform provider connecting technology suppliers with regulated operators |
| FIRST | Tier-1 sportsbook technology provider powering the new sports betting vertical |
| City Center Online | .bet.ar operator integrating FIRST’s sportsbook via ONDISS |
Commenting on the launch, Tom Light, Founder and CEO of FIRST, said:
“ONDISS and City Center Online wanted technology built for real market conditions, not a feed dressed up as a sportsbook. That’s what FIRST delivers. Speed, control and the product depth players in Argentina expect.”
Facundo Giorgi, CEO of ONDISS, added:
“At Ondiss, we are committed to bringing our operators the best technology solutions from around the world. The integration of FIRST into our platform reflects that commitment and expands the opportunities available to our customers.
FIRST’s decision to begin its expansion into Argentina alongside Ondiss reinforces our position as a strategic partner for international suppliers looking to grow in Latin America’s regulated gaming markets. We are excited about the value this partnership will bring to our operators.”
Emphasis on Performance and Operator Profitability
ONDISS stated that incorporating FIRST into its platform enhances sportsbook capabilities and broadens the set of tools available to operators.
Gonzalo Alvarez, CCO of ONDISS, said:
“By bringing FIRST to our ecosystem, we are addressing a critical issue: settlement speed and the depth and number of real-time markets. Today’s player doesn’t wait; if the platform doesn’t respond, they leave.
With this alliance, our platform is not only more robust, it’s more profitable for those who trust us. Less friction equals more seamless bets and equals higher gross gaming revenue for operators.
This isn’t just about a new product; it’s about strengthening our value proposition and giving our operators the tools to continue growing in an increasingly demanding market.
With a diverse and innovative offering of games and events, Ondiss reinforces its position as the leading platform in the Argentine sports betting and casino gaming market.”
City Center Online Adds Sports Betting Vertical
As part of the collaboration, ONDISS built the online sports betting vertical for City Center Online Casino, enabling the operator to extend its portfolio through FIRST’s sportsbook technology.
The rollout came after the Santa Fe Lottery authorized online sports betting, allowing City Center Online to be among the first .bet.ar operators to provide this product in the province within a regulated framework that supports responsible gaming.
ONDISS noted that the partnership aligns with its ongoing strategy of linking operators and technology providers to drive the continued development of legal online gaming in Latin America, using technology, innovation, and strategic alliances as key levers.
- Author
Daniel Williams
