Key Moments:
- Abelson Sports has partnered with SABA Sports to supply its Football Player Markets (FPM) product.
- SABA Sports will integrate Abelson’s player performance data, including extra-time pricing and ‘score or assist’ combinations.
- The partnership expands Abelson’s presence in Asia and strengthens SABA’s global football betting offering.
Comprehensive Player Performance Data Integrated
Abelson Sports has partnered with SABA Sports to add Football Player Markets (FPM) to its platforms.
Through the agreement, SABA Sports gains access to a broad range of player performance data. The offering covers goalscorers, cards, shots, shots on target, assists, fouls, offsides, and saves.
In addition, the integration adds specialist markets such as extra-time pricing and ‘score or assist’ combinations.
These features give SABA Sports’ clients more options for football betting. They also expand the range of player-focused markets available to end users.
Growth in Stat-Driven and Specialist Markets
Abelson Sports has built a strong presence in football goalscorer and card markets. It has also expanded into player and team statistics through its partnership with Twenty First Group.
Twenty First Group provides the modeling expertise behind these products. As a result, Abelson offers a broad mix of pre-match and in-play markets.
Meanwhile, SABA Sports can use Abelson’s distribution infrastructure to deliver real-time pricing. The integration also adds specialist markets covering areas such as saves and offsides.
Together, these features strengthen SABA Sports’ B2B and B2C sportsbook offering.
Strategic Impact and Market Expansion
The partnership marks an important step in Abelson Sports’ growth strategy. SABA Sports becomes a key client and gives Abelson greater access to the Asian market.
The deal also creates a new revenue opportunity for Abelson. At the same time, it strengthens the company’s position as a provider of detailed player performance data.
| Partnership Type | Key Products & Features | Regions Impacted |
|---|---|---|
| Data Supply & Integration | Football Player Markets (FPM), real-time pricing, and specialist bets such as extra-time, saves, and offsides | Asia, with global reach through SABA Sports’ client base |
Executive Perspectives
Reuben Thomas, Sales Director at Abelson Sports, said the partnership highlights the depth of the company’s Football Player Markets offering.
He added that working with a major Asian industry player supports Abelson’s broader growth strategy. The partnership will also allow SABA Sports to use Abelson’s data across its sportsbook offering.
Justin Foo of SABA Sports said detailed and reliable player markets are becoming increasingly important to the company’s clients.
He highlighted Abelson Sports’ specialist markets as a valuable addition. These include player saves, offsides, and extra-time pricing.
Future Outlook
The partnership gives SABA Sports more tools to strengthen its football betting offering.
Going forward, the company can use Abelson Sports’ player data and pricing expertise to expand its market selection.
As a result, the collaboration could improve the betting experience for SABA Sports’ clients and their end users.
- Author
Daniel Williams
