Key Moments:
- Aristocrat Gaming has launched KnowYourMax.com to provide responsible gaming resources for players
- Know Your Max campaign has reached over four million video views and 126 million impressions
- The new website launch coincides with Responsible Gaming Education Month, held each September
New Digital Platform for Player Support
Aristocrat Gaming has unveiled KnowYourMax.com, offering a comprehensive suite of tools and educational content designed to foster responsible gaming. This initiative builds upon the Know Your Max campaign, first introduced in 2023 and described by the company as “the industry’s first positive play initiative from a gaming manufacturer.”
Features and Engagement Tools
Visitors to the platform are able to access timer utilities, advice for setting gaming limits, interactive myth-busting trivia, and videos from the Beyond the Reels series, which break down game mechanics and concepts.
Company Commitment and Campaign Impact
Megan Tobin, SVP, Head of Regulated Marketing for Aristocrat Gaming, emphasized, “We’re incredibly proud of the impact Know Your Max has already made with players and customers, as empowering safer play is one of Aristocrat’s core values and at the heart of our global business. By launching this new, dedicated site for players, we’re continuing to bring informed choice to the forefront of everyone’s gaming experience from the start.”
Since the campaign’s inception, Know Your Max has engaged players with over four million video views and 126 million impressions. Core messages, including “set a limit with your time and budget” and “when you bet, rest and reset,” highlight the focus on player autonomy and self-awareness.
Alignment with Industry Initiatives
The introduction of KnowYourMax.com aligns with the American Gaming Association’s Responsible Gaming Education Month, recognized annually in September and promoted under the theme “Play Smart from the Start.”
| Initiative | Highlights |
|---|---|
| KnowYourMax.com | Timer tools, limit-setting guides, myth-busting activities, Beyond the Reels videos |
| Know Your Max Campaign | Over four million video views, 126 million impressions, messaging for controlled play |
| Responsible Gaming Education Month | An annual September event, theme: “Play Smart from the Start” |
- Author
Daniel Williams
