Key Moments:
- Octoplay is bringing its entire portfolio to 888 and Mr Green in both the UK and Denmark through a broadened partnership with Evoke Group.
- This extended alliance follows successful collaborations, such as the William Hill integration in 2024 and recent projects with Danske Spil and Midnite.
- Octoplay now operates in 9 European jurisdictions, establishing itself as a pivotal provider for tier-one operators in the region.
Strengthening Strategic Partnerships
Octoplay has significantly advanced its European market strategy by expanding its relationship with Evoke Group. The agreement enables Octoplay to supply its full gaming suite to 888 and Mr Green brands in the UK and Denmark, marking a step forward for both companies. This integration builds upon a strategic foundation established with the 2024 William Hill project and is bolstered by joint product development efforts, including a bespoke version of Jackpot Hunt for William Hill.
Accelerated Market Presence
This latest deal forms part of Octoplay’s drive to enhance its reach across Europe. Following recent cooperation with state-owned Danske Spil in Denmark and its sixth UK platform launch with Midnite, Octoplay’s content is now accessible to a wider audience via the 888 and Mr Green networks. The move has contributed to Octoplay’s current activity across 9 different jurisdictions, reinforcing its status as an essential partner for leading operators throughout Europe.
| Brand | Market | Status |
|---|---|---|
| 888 | UK, Denmark | New Integration |
| Mr Green | UK, Denmark | New Integration |
| William Hill | UK | Integrated (2024) |
| Danske Spil | Denmark | Recently Partnered |
| Midnite | UK | Sixth Integration |
Industry Perspectives
Ralitsa Georgieva, Director of Business Development at Octoplay, says: “Expanding our partnership with Evoke through 888 and Mr Green highlights our momentum in delivering premium content to tier-one operators. This integration marks our third partnership in Denmark and another successive launch in the UK, bringing Octoplay’s content to even more players across both markets.”
Keiron Downs, Head of Content Operations at Evoke, adds: “We are pleased to partner with Octoplay and introduce their innovative game portfolio to our 888 and Mr Green players in Denmark and the UK. This strategic expansion reflects the strong performance of our existing partnership and our confidence in Octoplay’s ability to deliver exceptional gaming experiences.”
- Author
Daniel Williams
