Key Moments:
- Flashscore has initiated a comprehensive upgrade to its live scores app for the 2025/26 football season.
- Revamped match previews now feature structured sections, betting insights, and team win probability visualizations.
- A major new feature is set for release in September ahead of SBC Lisbon.
Product Overhaul for Global Football Fans
Flashscore, renowned as the world’s leading live scores application, has entered the 2025/26 football season with an ambitious suite of product enhancements. These updates are intended to deliver a larger, quicker, and more insightful experience for football enthusiasts worldwide.
Modernized Match Previews and Visual Analytics
The transformation began with the release of redesigned match previews, initially showcased during the FIFA Club World Cup and now implemented across numerous competitions internationally. The new format introduces a user-friendly structure with succinct sections that detail current form, historical head-to-head matchups, betting analysis, streaks, and information on missing players. Notably, a win probability graphic has been added for each team, enabling users to quickly interpret statistical chances before a match begins.
Expanded Language Support and AI Integration
To address the preferences of Flashscore’s diverse audience, each preview is first authored in a single language and then translated under editorial oversight into as many as 11 languages. This expansive approach has been amplified with 14 additional lower-division tournaments now receiving fully automated, AI-generated previews. The remaining months of 2025 will emphasize refining both editorial and AI-driven offerings to uphold the platform’s quality standards.
Enhanced Video Content and Fan Engagement
Flashscore is also advancing its video previews, integrating more visual data and analytical content. These video segments work alongside written previews to provide an immersive way for fans to approach upcoming matches, using visualized stats to bolster their pre-match preparation.
Insights from Leadership and Upcoming Developments
Tomáš Pondělík, Chief Product Officer at Livesport/Flashscore, said: “We regularly conduct comprehensive user research to understand not just what our fans need today, but what they’ll want tomorrow. This insight-driven methodology has guided every feature we’ve launched in 2025, from our new-look match previews to enhanced statistical services and predicted lineups.
“What we’re hoping to achieve is quite straightforward yet ambitious: we’re shifting our focus towards pre-kickoff and in-play state of the game as we want to be delivering all the important information as they happen, while creating the ultimate user experience across live scores, news, and statistics. When a fan opens Flashscore, whether they’re checking a live match, reading match previews, or analysing player performance data, we want that experience to be unmatched in the market,” he added.
Anticipated Feature Launch in September
Looking ahead, Flashscore has announced plans to introduce a highly anticipated new feature in September before SBC Lisbon. This addition aims to recognize and cater to the evolving habits of football fans in consuming sports content. Further details remain under wraps, but users are encouraged to watch for future announcements.
| Feature | Description | Status |
|---|---|---|
| Match Previews Redesign | Concise sections, betting analysis, win probability graphics | Rolled out globally |
| Language Expansion | Editorially overseen translation in up to 11 languages | Ongoing |
| AI-Generated Previews | 14 new lower-tier competitions covered | Active |
| Enhanced Video Previews | Greater integration of statistics and visual data | Expanded |
| Upcoming Feature | To be revealed ahead of SBC Lisbon | Planned for September |
- Author
Daniel Williams
