Key Moments:
- Games Global announced plans to launch high-performance eInstant games tailored for the iLottery segment
- The company has partnered with EQL to provide direct access and streamlined deployment of eInstant content to lottery operators
- The first set of eInstant games is set to debut for a National Lottery in early Autumn 2025, with additional releases to follow
Strategic Shift Targets Lottery Growth
Games Global revealed its move to deliver eInstant games to the rapidly expanding iLottery market. Capitalizing on its breadth of experience in the regulated online gaming landscape, the company aims to serve what it identifies as the fastest-growing sector in lotteries.
Robust Portfolio and Partnership With EQL
Games Global maintains a broad network, incorporating over 40 game studios and supplying content to upwards of 600 regulated gaming brands. The new business unit dedicated to eInstant games will offer premium products exclusively to World Lottery Association (WLA) members.
In tandem with this initiative, Games Global formed an alliance with EQL, an established eInstants content aggregator with several iLottery platform integrations. This collaboration allows lotteries to efficiently access and implement Games Global’s eInstant titles via EQL’s distribution channels.
Content Innovation and Upcoming Releases
The company brings a distinctive approach that highlights innovation, creative design, and engaging gameplay within its eInstant lineup. Games Global is known for managing the largest progressive jackpot network in the iGaming sector and for popular franchises like Gold Blitz™ and Pots of Gold™. Leveraging its studio-first strategy, the company can deliver custom games quickly.
The initial suite of eInstant games is scheduled to roll out for a National Lottery in early Autumn 2025, followed by a steady release of additional, high-profile titles.
Leadership Comments
Walter Bugno, CEO at Games Global, said:
“Games Global is very pleased to announce our decision to invest the extensive capabilities and gaming DNA of our company into the world of Lottery.
Our dedicated iLottery studio is already working on a suite of games designed specifically for iLottery and attuned to the needs and requirements of these customers.”
Mark MacCombie, Executive Vice President for New Business and Strategic Investments at Games Global, added:
“There are extensive content parallels and opportunities to leverage Games Global’s iGaming pedigree for the benefit of the Lottery gaming sector. We have strong Lottery industry experience in our senior leadership team and a passion to make outstanding, successful games for all of our customers.
We are very pleased to have EQL as a valued and experienced content distribution partner who already has iLottery platform integrations operational in multiple jurisdictions.”
Summary Table: Games Global’s Lottery Expansion
| Aspect | Details |
|---|---|
| Sector | iLottery / eInstant games |
| Key Partnership | EQL (eInstants aggregator) |
| Initial Launch | Early Autumn 2025 (for a National Lottery) |
| Target Customers | WLA Members |
| Distribution | Through over 40 studios and 600 gaming websites |
- Author
Daniel Williams
