Key Moments:
- Groove Technologies’ Nathalie participated in a multi-faceted partner event hosted by SmartSoft in Tbilisi.
- The agenda included strategic meetings, a gala dinner, and a cultural immersion program featuring Georgian heritage.
- SmartSoft’s games like JetX continue to attract global interest with their unique blend of skill-based mechanics and social gameplay.
Event Overview: Fusing Business and Culture
Groove Technologies made a notable appearance at a recent industry event in Tbilisi, organized by SmartSoft. Featuring a blend of tradition, artistry, and the renowned hospitality of Georgia, the gathering went beyond typical business meetings—merging iGaming innovation with a celebration of local culture. Groove Technologies’ Account Manager Nathalie was among the participants, engaging deeply with other industry leaders.
Collaborative Strategy and Georgian Hospitality
Guided by SmartSoft’s Regional Commercial Head, Beka Kipiani, the event’s agenda included high-level discussions, a formal gala dinner, and an array of curated experiences highlighting the region’s legacy. Gathering in Tbilisi, attendees enjoyed fine cuisine, live entertainment, and opportunities for close networking, all set against a backdrop of Georgian heritage.
Cultural Immersion and Regional Alignment
Activities extended beyond conference rooms, providing industry guests with tours of historical landmarks, art showcases, and other curated experiences. Nathalie also participated in a focused meeting and dinner with Groove Georgia’s team, reinforcing local relationships and spotlighting the regional group’s strategic value within the company’s global expansion.
SmartSoft’s Product Innovation
SmartSoft showcased its portfolio of arcade-style casino games and premium slots, emphasizing their unique approach of combining skill-based elements with immersive gameplay. Their title JetX, which features a crash-game mechanic involving strategic wagers on a jet plane’s ascent, has gained international recognition for its engaging risk-reward structure and social play aspect.
| Company | Key Activity | Event Participation |
|---|---|---|
| Groove Technologies | Networking, strategic alignment, market insights | Nathalie, Account Manager, active participant |
| SmartSoft | Host, product showcase, cultural programming | Beka Kipiani, Regional Commercial Head |
Leadership Perspectives on Partnership and Growth
Beka Kipiani, SmartSoft’s Regional Commercial Head, stated: “Hosting Groove’s Nathalie and our many other industry friends in Georgia was both a pleasure and a privilege. We believe in the power of local pride and global ambition, Groove understands that language. This wasn’t just a company event; it was a celebration of partnership, trust, and shared growth.”
Groove Technologies continues to develop its international network with more than 15,000 games available from over 150 partners, including SmartSoft. The event exemplified the ongoing opportunities enabled by personal collaboration and strategic alignment among leading iGaming companies.
Yahale Meltzer, Co-Founder and COO of Groove Technologies, said: “Groove thrives on relationships; real, human partnerships that evolve beyond emails and dashboards. Events like this give our people, like Nathalie, the chance to connect deeply with partners like SmartSoft, to understand their market, and to share a bit of our Groove DNA while embracing theirs. Georgia delivered beauty, insight, and opportunity in equal measure.”
- Author
Daniel Williams
