Key Moments:
- Bragg Gaming Group has appointed Matej Filipancic as its new Global Sales Director, effective immediately.
- Filipancic returns to Bragg, bringing extensive experience from previous roles at GiG and within Bragg itself.
- His role is designed to align commercial strategy with innovation, strengthening Bragg’s presence in regulated markets.
Leadership Expansion to Support Global Growth
Bragg Gaming Group has announced the appointment of Matej Filipancic as Global Sales Director, a newly established position intended to advance the company’s commercial initiatives and further its international expansion. Based in the organization’s Ljubljana office, Filipancic will assume his responsibilities immediately.
Industry Experience and Track Record
Filipancic joins the senior ranks of the company with a robust background in the iGaming sector. He has previously held key leadership roles at Gaming Innovation Group (GiG), serving as Regional Head of Sales and Business Development Director. Earlier in his career, Filipancic spent over five years with Bragg Gaming as Head of Turnkey Solutions, where he played a significant part in adapting the Player Account Management (PAM) platform, enabling expansion into new regulated markets including the Netherlands.
Exciting news from Bragg Gaming! 🎉 We're delighted to announce Matej Filipančič as our new Global Sales Director!
Matej will lead the charge for Bragg's innovative content, tech, and market-leading solutions. Get ready for more growth and incredible partnerships! 🚀$BRAG pic.twitter.com/b9KtCAvg9g— Bragg Gaming (@Bragg_Gaming) September 3, 2025
Central Role in Sales and Customer Engagement
As the newly appointed Global Sales Director, Filipancic will be tasked with crafting Bragg’s global sales strategy and overseeing client engagement across the company’s comprehensive product suite. This responsibility encompasses the aggregation platform, proprietary casino offerings, PAM system, and Fuze engagement tools. His leadership comes as Bragg Gaming intensifies its activities in regulated international markets, seeking to provide operators with integrated solutions that maximize the value of the company’s technology and content portfolio.
Strengthening the Leadership Team through Innovation
This latest appointment is part of a broader strategy to foster innovation and growth within Bragg Gaming. The organization has recently added several senior leaders, such as Scott Milford as Executive Vice President of Group Content and Luka Pataky as Executive Vice President of AI and Innovation. Filipancic’s new role complements these moves, aligning the sales function with Bragg’s technological advancements driven by its AI and innovation division, and reinforcing the company’s commitment to delivering sophisticated solutions and premium content to its global partners.
Leadership Commentary
“I am incredibly excited to take on this new challenge at such a pivotal moment for Bragg Gaming. Bragg is known for its forward-thinking approach and I am honoured to lead the sales team as we showcase our truly innovative content and technology,” Filipancic stated.
“This appointment reinforces our commitment to expanding our reach and delivering superior value to our partners through our full-spectrum technology and content portfolio,” Whyte explained.
Strategic Expansion and Future Outlook
The addition of Filipancic to Bragg’s leadership comes as the group focuses on integrating strengths in sales, AI, content, and platform technology to deepen its reach into regulated markets. The company aims to deliver holistic solutions to gaming operators worldwide, and Filipancic’s guidance is set to align commercial growth with ongoing product innovation, supporting Bragg Gaming’s ambition to be a top global supplier in the iGaming industry.
| Leadership Appointment | Position | Role Focus | Location | Effective Date |
|---|---|---|---|---|
| Matej Filipancic | Global Sales Director | Sales Strategy & Customer Engagement | Ljubljana | Immediately |
| Scott Milford | Executive Vice President of Group Content | Group Content | – | – |
| Luka Pataky | Executive Vice President of AI and Innovation | AI and Innovation | – | – |
- Author
Daniel Williams
