Key Moments:
- 40% of the Peruvian population has participated in sports betting, as shown by the August 2025 Activa Research study.
- 78% of bettors in Peru place wagers online, with 36% choosing mobile apps and 42% opting for websites.
- Average bet amounts vary by location and demographic, reaching PEN 161.1 for bettors aged 45-59 and PEN 172.8 among A-level socioeconomic groups.
Insights Into Peruvian Sports Betting Participation
A recent study from Activa Research, carried out in August 2025 and titled “Radiografía del Cliente de Apuestas Deportivas,” highlights the scope of sports betting participation in Peru. According to the findings, 40% of Peruvians have engaged in sports wagering, offering a comprehensive look at habits, frequency, and demographic distinctions.
Betting Frequency and Spending Behaviors
Survey data shows that 4% of respondents bet daily, 6% participate weekly, and 7% wager each month. A further 23% of participants describe themselves as occasional bettors, choosing to place wagers around particular sporting events. The average amount staked per bet is PEN 81.8 (equivalent to USD 23.2).
Notable differences appear across regions. Lima’s bettors average PEN 104.6 per wager, while those outside the capital record an average bet of PEN 56.4. Spending also fluctuates with age groups: individuals aged 45–59 lead with average bets of PEN 161.1. The 30–44 segment averages PEN 71.8, adults aged 18–29 spend PEN 53.5, and bettors older than 60 average PEN 54.1.
Socioeconomic status plays a significant role, with the A-level group averaging PEN 172.8 per bet. The B, C, and D levels follow, respectively spending PEN 89, PEN 67.2, and PEN 62.4. Collectively, affluent middle-aged males in Lima stand out as the most active participants, while younger and middle-class bettors represent an expanding segment outside urban areas.
| Group | Average Bet (PEN) |
|---|---|
| Lima | 104.6 |
| Outside Lima | 56.4 |
| A-level socioeconomic | 172.8 |
| B-level socioeconomic | 89 |
| C-level socioeconomic | 67.2 |
| D-level socioeconomic | 62.4 |
| Age 45–59 | 161.1 |
| Age 30–44 | 71.8 |
| Age 18–29 | 53.5 |
| Age 60+ | 54.1 |
Channels Preferred by Bettors
Digital platforms have become central to the Peruvian betting market. The study notes that 78% of bettors wager online, with 42% using websites and 36% relying on mobile apps. Offline outlets account for just 22% of activity. Among the A and B socioeconomic segments, app usage is more prevalent, while C and D level players mainly turn to websites.
Platform Selection: Main Influences
Regarding betting approaches, 41% of respondents typically place wagers before an event begins, 29% participate in live (in-play) betting, 27% combine several events into multi-event bets, and 18% try other market options like betting on yellow cards or top scorers. Football dominates the market, representing 82% of total bets, followed by volleyball (14%), basketball (9%), tennis (7%), and boxing (4%). Additionally, 15% of participants bet on more than one sport.
Key factors influencing platform choice include trust and safety, cited by 42% as most important. The ease of financial transactions holds sway with 36% of users, bonuses and promotions attract 32%, while favorable odds are a draw for 25%. Other considerations include user-friendly interfaces (22%), the variety of available sports and events (14%), and recommendations from peers (6%).
Strategic Implications for the Market
Activa Research concludes that Peru’s sports betting environment is mature and tech-driven, with notable growth prospects among younger bettors and those in regional cities. Operators aiming to expand their presence need to focus on building trust, facilitating secure and convenient payments, enhancing mobile experience, and crafting targeted promotional strategies.
The research recommends marketing campaigns tailored to various regions, age groups, and income levels, especially prioritizing older male segments in Lima and expanding outreach toward younger segments across the country. Overall, Peru’s sports betting sector reflects widespread engagement among dedicated players, a growing tech-embracing market base, and continued potential for development in line with global online wagering patterns.
- Author
Daniel Williams
