Key Moments:
- bwin has announced a multi-year partnership as the Official Sports Betting Partner of the NFL in Spain.
- The first official NFL game in Spain is set for November 16, 2025, at Bernabéu Stadium in Madrid. It will feature the Washington Commanders against the Miami Dolphins.
- bwin will also serve as the official sports betting partner for Super Bowl LX in Spain. In addition, it will launch exclusive fan activations with the NFL.
Strategic Expansion into Spanish Market
bwin, a leading name in sports betting, has signed an agreement with the NFL to become its Official Sports Betting Partner in Spain. Moreover, this announcement coincides with Spain’s first official NFL game on November 16, 2025, at the Bernabéu Stadium in Madrid.
Debut at NFL Madrid Game 2025
Under this multi-year deal, bwin will take part as an official partner during the 2025 NFL Madrid Game. The matchup between the Washington Commanders and Miami Dolphins is expected to be a major highlight in Spain’s sports calendar.
Exclusive Fan Engagement and Promotions
Alongside the Madrid Game, bwin is the official sports betting partner for Super Bowl LX in Spain. Furthermore, the company will work with the NFL to expand the league’s presence in the country.
The partnership aims to boost fan engagement through special activations, tailored promotions, and unique content for Spanish audiences.
Broader Entain and NFL Collaboration
This deal also strengthens Entain’s wider collaboration with the NFL. In fact, Spain now joins Germany and Austria, where bwin already holds official status.
These partnerships reinforce the NFL’s international growth and Entain’s leadership in regulated global sports betting.
Executive Statements
Curry Sloan, Managing Director for Canada, Iberia and Latin America, said: “Partnering with the NFL is an exciting milestone for bwin in Spain. This comes in a year when the league will celebrate its first game in Spain at the Santiago Bernabéu.”
He added: “The NFL shares our passion for competition, entertainment, and fan engagement. Together, we will deliver unforgettable experiences and bring fans in Spain closer to the action, always with a focus on safe and responsible gaming.”
Brett Gosper, Head of Europe and APAC at the NFL, said: “We’re thrilled to host our first regular season NFL game in Madrid this November. We are also delighted to welcome bwin as a partner in the Spanish market.”
He continued: “This partnership will help us create unique and exciting experiences for our growing fan base in Spain.”
Key Details of the Partnership
| Aspect | Details |
|---|---|
| Partnership Status | Official Sports Betting Partner of the NFL in Spain |
| First NFL Game in Spain | November 16, 2025, Bernabéu Stadium, Madrid |
| Teams | Washington Commanders vs. Miami Dolphins |
| Super Bowl LX | bwin to serve as official sports betting partner for Super Bowl LX in Spain |
| Other bwin-NFL Partnerships | Germany, Austria |
- Author
Daniel Williams
