Key Moments:
- BetGames has introduced the Hero gamification tool to increase player engagement, session length, and retention.
- Operators are able to fully customize the tool, setting challenges and integrating rewards and notifications.
- Hero supports challenges across the entire BetGames portfolio, encouraging cross-sell between RNG and live casino products.
Innovative Features Expand Player Engagement
BetGames has launched Hero, a gamification engine designed to boost user engagement. It enables personalized experiences, extends play sessions, and strengthens player loyalty. Hero is highly adaptable and gives operators full control. They can create unique challenges, add exclusive shop items, and send tailored inbox notifications through the back office.
Comprehensive Customization for Operators
Operators partnering with BetGames can utilize Hero’s full customization features, offering the ability to configure challenges and rewards to align with their specific player demographics. layers earn experience points (XP) and coins by completing in-game challenges. This progress moves them up leaderboards and unlocks prizes, including bonuses and physical rewards.
Enhancing Product Portfolio and Cross-Sell Opportunities
Hero is set to support every title within BetGames’ lineup, encouraging activity with both new releases and long-standing games. Hero challenges cover slots, RNG games, and live dealer offerings. This approach encourages cross-selling and helps operators boost revenue across multiple verticals.
Personalized Player Experience
Hero uses individual profiles and tailored notifications to foster player progression and loyalty. It motivates continued play while delivering a reward-focused experience tied to the BetGames brand.
Executive Perspective
Ian Catchick, chief product and business development officer at BetGames, said: “Hero is a comprehensive gamification engine optimised to amplify player engagement and retention rates through a diverse array of in-game challenges, leaderboards and prizes.
“It has been meticulously crafted with the operator in mind, providing complete control and customisation for our partners to build a tool that caters to their player base.
“We continuously strive to transform the player journey. Hero will simultaneously deliver immersive and exciting gaming experiences as well as empower operators to refine their offering and unlock the full potential of BetGames’ content.”
- Author
Daniel Williams
