Key Moments:
- Endorphina has unveiled Klikz, a new brand exclusively for crash and instant games.
- Klikz’s initial titles include AceX, DiceX, and Tower of Squeaks, each featuring unique mechanics and mobile optimization.
- The company intends for Klikz to attract a distinct audience and enhance its global footprint in the iGaming sector.
Expansion Into Crash and Instant Games
Endorphina, known for its innovative slot games and player-centric development, is moving into a new segment of the iGaming industry with the announcement of Klikz. This new brand is focused solely on crash and instant win games, representing a strategic effort to diversify Endorphina’s product portfolio and engage a wider range of players.
Exciting news from Endorphina!
We're thrilled to announce a new chapter in the Endorphina story: the launch of Klikz, our new, separate brand dedicated to crash and instant games! ⚡️
This is a huge milestone for us, allowing us to expand our products and reach completely new… pic.twitter.com/3ABr1HF5vb
— Endorphina (@EndorphinaGames) September 15, 2025
Klikz: Simplicity and Engagement at the Forefront
Recognizing current preferences for ease of play in crash and instant games, Klikz aims to deliver simple yet highly engaging gaming experiences. The platform has been positioned to offer “thrilling mechanics, visually captivating design, and scalable iGaming solutions.” Klikz’s games are designed to appeal to both experienced and casual players through fast-paced, intuitive gameplay.
Highlighting the Launch Titles
Upon launch, Klikz introduces a lineup of games crafted to keep players engaged and returning for more. These include:
| Game | Description | Features |
|---|---|---|
| AceX | High-flying crash action game with a rising multiplier. | Provably fair algorithm, real-time multiplayer betting, mobile optimization, branded planes, customizable skins. |
| DiceX | Probability-based Instant Win game with straightforward UI. | Flexible volatility, rapid rounds, users win if dice lands within the chosen range. |
| Tower of Squeaks | Instant Win title combining risk and strategy. | Players ascend a tower by picking safe tiles, with adjustable difficulty and an addictive “just one more step” appeal. |
Strategic Growth and Market Reach
Endorphina’s new brand is set up to cater to modern gamers who seek immediate results and continuous excitement. Klikz games emphasize instant gratification, minimal downtime, and the possibility of substantial rewards. By prioritizing a mobile-first design and replayability, Klikz is tailored to maximize retention with high RTP and strong session stickiness.
Leadership Perspective
“Slots will always be at the heart of Endorphina, but Klikz is our way to play in a new arena. Crash and instant games are simple, quick, and engaging — and we know that’s exactly what a lot of players are looking for today. With Klikz, we’re opening the door to a whole new audience and showing that Endorphina can innovate far beyond slots,” said Artyom Moskvin, COO of Endorphina.
Looking Ahead
With Klikz, Endorphina is making a bold move to expand its reach, tapping into the growing appetite for instant and crash-style games within the dynamic iGaming landscape. The company’s approach leverages its expertise in engaging content to deliver new experiences and connect with an untapped segment of global players.
- Author
Daniel Williams
