Key Moments:
- 90% of customer withdrawals have been processed within one minute, according to Entain
- Football BetBuilder has led to an 80% rise in pre-match turnover and now represents 12% of turnover where available
- More than 60% of Ladbrokes and Coral users are placing bets through the new Quacca Bar feature
Strategic Product Innovations
Entain has introduced a suite of product enhancements across its operations in the UK, US, and Brazil as part of an ongoing strategy to boost innovation. These rollouts encompass quicker withdrawal processes, expanded betting options, live same-game parlays, upgraded mobile experiences, and features tailored to distinct markets.
✅ Even better BetBuilder
✅ Enhanced speed and reliability
✅ Even more great games and exclusive titles
✅ Live same-game parlay
Behind the scenes, our product and technology teams have been working on innovative upgrades to our sportsbook and providing even more choice in… pic.twitter.com/mkKjVBasds
— Entain (@EntainGroup) September 18, 2025
Withdrawal Speeds and Betting Tools
The company stated that 90% of customer withdrawals are now being handled within a minute. Its proprietary Football BetBuilder has resulted in an 80% increase in pre-match turnover and has doubled the product’s share of turnover to 12% in the markets where the feature is available. Additionally, Entain has launched an In-Play BetBuilder, allowing bettors to create customized wagers during live games utilizing live Opta data.
Regional Focus and Market-Specific Launches
In the US, BetMGM – Entain’s joint venture with MGM Resorts – has introduced live same-game parlays for MLB and NFL in collaboration with Angstrom, with plans to add NBA. The application now also offers Live Player Props, real-time bet tracking for Apple devices, in-app tools for research, and cash-out options during active games.
Within the UK, customers using Ladbrokes and Coral can access the Quacca Bar feature, which lets them build, modify, and submit multiple bets without leaving the app. Entain reported that over 60% of bets on these platforms are now completed through Quacca Bar.
In Brazil, newly introduced enhancements include Fantasy Markets, AccaBoost, in-play football BetBuilder, and Stats Pro – a data hub featuring advanced football statistics such as expected goals (xG) and live bet tracking.
Gaming Portfolio and Technology Platform
The company continues to increase its catalog of gaming titles, releasing 150 new games each month. Of these, 20% are available either exclusively or as early-access offerings. Its rewards program has seen 40 million coins redeemed so far.
| Region | New Features |
|---|---|
| UK | Quacca Bar, enhanced betting tools |
| US | Live same-game parlays (MLB, NFL), Live Player Props, real-time tracking, cash-out |
| Brazil | Fantasy Markets, AccaBoost, in-play BetBuilder, Stats Pro |
Company Leadership and Outlook
“Our Sportsbook product has never been stronger. We’ve closed the gap and are now pivoting from catching up to going beyond,” said Satty Bhens, Chief Technology Officer at Entain. “From live single-game parlays in the US to in-play BetBuilders in Europe and Brazil, we’re upgrading player experiences while modernising our trading back office. This is just the beginning of what we can achieve as we continue to lead the industry in product innovation.”
Technology Investment and Scalability
Entain highlighted that these advancements are underpinned by ongoing investment in its core technology infrastructure, which supports its brands in multiple territories such as the UK, BetMGM in the US, Brazil, Austria, Spain, Greece, and Canada. The platform comprises four key areas: sports, gaming, marketing, and player account management, enabling both market-specific product development and scalable deployment across regions.
- Author
Daniel Williams
