Key Moments:
- BETBY presented its expanding product lineup and strategic advancements in artificial intelligence at the SBC Summit in Lisbon.
- The company highlighted its success in Latin American markets, including Brazil, Mexico, and Peru, as well as its engagement in crypto and esports sectors.
- BETBY’s Entertainment Feed enables the creation of custom markets on trending topics, offering partners access to exclusive betting opportunities.
Strategic Goals and Market Focus
At the SBC Summit in Lisbon, BETBY emphasized its rapid business growth, portfolio diversification, and commitment to innovation through the integration of artificial intelligence and tailored content. The company engaged with partners and showcased enhancements such as its Expert Tips AI tool, while also reinforcing its expanding presence in Latin America.
According to Stefanos Karakidis, BETBY’s Director of Business Development, participation in the event served as a vital opportunity to connect with existing clients and partners and to spotlight the company’s ongoing development. He identified Brazil as a particularly significant market, yet reaffirmed a broader focus throughout Latin America, including Peru and Mexico. BETBY’s involvement also spans the crypto and esports markets, supported by a strategy to deliver localized content designed to fit each region’s preferences.
AI Innovations and User Engagement
A key highlight at the Summit was BETBY’s Expert Tips tool, which leverages AI and statistical analysis across 11 major sports to recommend betting markets for users. Data shared by the company indicates that over 35% of BETBY’s user base actively utilizes this feature. Plans are underway to broaden the feature’s scope to include additional sports that may have greater appeal in specific countries.
BETBY is further investing in the personalization of its offerings based on individual betting behaviors and is enhancing its risk management and trading capabilities. The company reported record margins above 12% in August, crediting this performance to advanced risk management practices and engagement from experienced crypto casino players.
Entertainment Feed: Expanding Beyond Sports
BETBY has expanded its Entertainment Feed, introducing a distinctive form of content that moves beyond conventional sports betting. The system allows for the creation of custom betting markets centered on trending themes, such as celebrities or high-profile events. These markets can be tailored to specific regions, enabling offerings on topics like popular television shows in Brazil, elections in the U.S., or award ceremonies in Europe. The process is highly automated, allowing customized odds to be rapidly generated and made available to operator partners.
| Feature | Description | User Engagement | Geographic Reach |
|---|---|---|---|
| Expert Tips | AI-driven suggested betting markets for 11 major sports | 35%+ of users | Planned expansion to additional sports and countries |
| Entertainment Feed | Custom markets based on trending topics and events | Not specified | Adaptable to any region |
Competitive Edge through Technology
BETBY has built advanced risk management and trading systems that automatically detect potentially risky betting behavior, enabling swift responses to protect their operations. The company asserts that its Entertainment Feed offers partners exclusive market opportunities not available elsewhere, adding distinctive value to their services.
The Role of AI and Outlook
The company anticipates that technology, particularly artificial intelligence, will continue to play a significant role in shaping industry practices. BETBY believes that while AI may not replace human expertise, it offers the potential to bridge operational gaps for both operators and providers.
BETBY expressed appreciation for those who visited its stand during the summit and shared optimism for continued growth alongside its partners, driven by ongoing innovation and collaboration.
- Author
Daniel Williams
