Key Moments:
- Broadway Platform has agreed to implement BETBY’s sportsbook solution throughout its portfolio.
- The collaboration brings access to over 500,000 monthly sports events, 8,000 betting markets, and 50+ esports disciplines.
- SPRIBE supports the project, reinforcing its innovative direction and focus on modern gaming experiences.
Partnership Overview
BETBY has formed a new partnership with Broadway Platform, an operator known for managing more than 30 digital platforms as well as providing tailored B2B solutions and B2C brands globally. Under the terms of this agreement, Broadway Platform will roll out BETBY’s renowned sportsbook solution throughout its offerings.
Expansive Sportsbook and Esports Content
This collaboration grants Broadway Platform access to a comprehensive sportsbook that features upwards of 500,000 events each month and includes over 8,000 unique betting markets. The platform also covers more than 125 sports and exceeds 50 esports disciplines, extending the variety of options available to players.
Additionally, the partnership incorporates Betby Games, which is BETBY’s proprietary esports feed. Betby Games supplies more than 400,000 live events monthly across 25 sports simulations, all with 100 percent video coverage. Operators will also benefit from the AI Labs suite, which delivers advanced, AI-driven sportsbook tools for odds creation, risk management, user experience optimization, and streamlined operations. These solutions empower Broadway Platform with real-time data, personalized insights, and heightened operational efficiency.
Backed by Industry Innovation
The Broadway Platform initiative is supported by SPRIBE, a recognized igaming firm distinguished by its forward-thinking products and mobile-first gaming experiences. SPRIBE’s participation highlights the collaborative project’s innovative ambitions and its resonance with current gaming trends.
Focus on Asian Expansion
Broadway Platform’s decision to collaborate with BETBY reflects a commitment to innovation and scalable growth while intensifying focus on the Asian market. Broadway Platform has been customizing its services to suit the specific requirements of this region, demonstrating ongoing localization efforts.
Leadership Perspectives
Stefanos Karakidis, business development director at BETBY, commented: “We are delighted to partner with Broadway Platform, a company with an outstanding reputation in both B2C and B2B operations. By integrating our sportsbook, Betby Games, and AI Labs, Broadway is set to enhance its offering and deliver a cutting-edge experience to its customers. This partnership highlights our shared vision of growth, innovation, and market leadership.”
Giorgi Tsutskiridze, chief commercial officer, added: “Working with BETBY marks an important step for us as we extend our global footprint. Their technology, depth of content, and AI-driven tools provide us with the flexibility and scale needed to deliver a world-class betting experience. We are confident this collaboration will unlock significant opportunities for growth.”
Collaboration Highlights
| Feature | Details |
|---|---|
| Sportsbook Coverage | 500,000+ monthly events, 8,000+ betting markets, 125+ sports, 50+ esports disciplines |
| Esports Feed | 400,000+ live matches per month, across 25 sports simulations, 100% video coverage |
| AI Labs Suite | Real-time insights, personalization, and operational efficiency via dedicated odds, risk, UX, and operations modules |
| Supporting Partner | SPRIBE |
- Author
Daniel Williams
