Key Moments:
- Yaspa is set to present its Intelligent Payments platform at G2E Las Vegas from October 7 to October 9.
- The company’s US launch centers on its Guaranteed ACH solution, driving near-100% deposit acceptance rates.
- Yaspa recently secured a $12m funding round led by Discerning Capital and expanded operations through a US entity in Atlanta.
Showcasing Intelligent Payments at G2E Las Vegas
Yaspa, a rapidly growing fintech specializing in payments and identity solutions for the iGaming sector, will demonstrate its Intelligent Payments platform at G2E Las Vegas. Taking place at the Venetian Expo from October 7 to October 9, the event brings together industry leaders from the global gaming market. Yaspa’s platform integrates real-time open banking features with AI-driven analytics, granting operators enhanced player insights to improve lifetime value and comply with player protection guidelines.
Expansion Backed by Fresh Funding and US Market Entry
With headquarters in the UK, Yaspa recently completed a $12m funding round, led by Discerning Capital. This has supported the creation of a US entity in Atlanta and the expansion of its operations in Georgia. The company’s workforce has scaled to 70 employees over the last 18 months, providing services to major operators across the UK and Europe. Yaspa operates under the leadership of CEO and co-founder James Neville, who formerly held the position of CTO at Worldpay.
US Launch Focuses on Guaranteed ACH Solution
Yaspa’s entrance into the US market spotlights its Guaranteed Automated Clearing House (ACH) offering. Designed to overcome payment failures, the Guaranteed ACH solution delivers near-100% deposit acceptance by leveraging the US ACH network, which processed over 40 billion transactions in 2024. The platform performs real-time account checks and risk assessments to verify funds and minimize failed or unauthorized payments. Players benefit from a seamless process, with instant deposits possible following a one-time account link and confirmation, resulting in improved conversion and loyalty without sacrificing security.
| Feature | Benefit |
|---|---|
| Guaranteed ACH | Near-100% deposit acceptance rates |
| Real-time Risk Checks | Reduced failed and unauthorized payments |
| One-click Deposit Flow | Enhanced player experience and loyalty |
| AI-powered Insights | Advanced player management and protection |
AI Insights Strengthen Player Protection and Operator Performance
Yaspa’s platform also integrates AI-powered analytics to support operators in making smarter player management decisions at the point of deposit. The system analyzes financial data to assess affordability, identify fraud, detect early warning signs of potential gambling harm, and determine lifetime player value. According to the National Council on Problem Gambling, 2.5 million Americans have shown significant indicators of harm. Yaspa aims to help operators shield players, enhance trust, and maintain strong engagement, all while ensuring a seamless payments journey.
Industry Perspectives and G2E Programming
Max Collinge, VP of Product at Yaspa, said:
“Payments are the foundation of the player experience – when they don’t work, operators lose customers. With Guaranteed ACH, we’re able to give US operators near-100% deposit acceptance, which is a game-changer for the market.
What excites me most, though, is how our Intelligent Payments platform goes further by using real-time financial data to help operators understand and support their players in ways that simply weren’t possible before. It’s about improving conversion and loyalty while also strengthening protection – proving that payments can be both seamless and responsible.”
Collinge will also participate in a G2E panel titled “Blending AI and Payments to Transform Player Protection,” joining Dr Kasra Ghaharian (UNLV International Gaming Institute), Simo Dragicevic (Founder, BetBuddy), and Daniel Umfleet (Founder, Kindbridge). Attendees can connect with the Yaspa team at stand 4011 during the event.
- Author
Daniel Williams
