Key Moments:
- Visitors from 21 countries outside the UK have registered for the EAG Expo following the registration opening on September 1.
- EAG Expo attendance has grown by 69% since 2022, with 4,306 unique visitors registered for the 2025 event.
- 14% of EAG Expo’s 2025 attendees have traveled from outside the UK, representing 1,973 businesses.
Expanding International Footprint
EAG Expo has demonstrated significant international growth, with recent registration data revealing interest from 21 different countries beyond the UK. These early registrants, recorded in the two weeks following the September 1 opening, represent regions including Belgium, Denmark, France, Gibraltar, Greece, Ireland, Italy, Malta, Netherlands, Norway, Pakistan, Romania, Singapore, Slovenia, Spain, Sweden, Turkey, UAE, US, Zambia, and Zimbabwe.
Initiatives to Enhance Exhibitor Value
Show Director Nicola Lazenby emphasized the benefits of these expanded international connections: “This is fantastic news for our exhibitors who in addition to being able to meet and engage with all sectors of the UK out of home entertainment industry will also have access to an international audience in the process enhancing their Return On Opportunity.”
Lazenby highlighted the added attraction of hosting three events together under one roof: EAG, Social Immersive Entertainment Expo, and London Casino & Gaming Show. She pointed out that opening registration earlier—an initiative promoted through social outreach and EAG’s attendee database—was in direct response to customer feedback.
Marketing Strategies and Support Tools
Phil Gibbs, leading exhibition support and marketing, described the early registration launch as part of a broader promotional strategy. This approach includes a newly developed EAG app, which facilitates connections between visitors and exhibitors, along with a redesigned website to enhance user experience. Exhibitors also benefit from digital banners, graphics, and email templates, all available on the exhibitor Ezone at https://www.eagexpo.com, designed to increase brand exposure and visitor engagement.
Attendance Growth and Key Metrics
The EAG team continues to focus on boosting attendance, having registered a 69% increase since 2022. The 2025 edition saw 4,306 unique visitors—reflecting a 23% year-on-year increase. Among the 1,973 businesses represented at the event, 14% of attendees arrived from locations outside the UK.
| Year | Unique Visitors | Attendance Growth | International Attendance | Businesses Represented |
|---|---|---|---|---|
| 2022 | – | Baseline | – | – |
| 2025 | 4,306 | 69% increase since 2022 | 14% | 1,973 |
- Author
Daniel Williams
