Key Moments:
- CT Interactive announced new agreements with Juega en Línea and Codium, advancing its expansion in Latin America, Europe, and Africa.
- Juega en Línea is set to introduce CT Interactive’s portfolio and Hot Luck Jackpot in Venezuela, while Codium will support entry into Slovakia, Liberia, Nigeria, and Tanzania.
- New product releases, including the Diamond Tree Jackpot and additions to the Buy Bonus series, were unveiled during the second edition of SBC Summit Lisbon.
Regional Deals Drive Expansion Strategy
CT Interactive has taken significant steps toward its global growth agenda by finalizing new regional partnerships with Juega en Línea and Codium. These deals, described by leadership as core to the company’s long-term strategy, focus on delivering customized content for distinct local markets across Latin America, Europe, and Africa.
Market Entry and Product Introductions
The partnership with Juega en Línea enables the full launch of CT Interactive’s game portfolio and the Hot Luck Jackpot in Venezuela. Meanwhile, a separate arrangement with Codium will pave the way for CT Interactive’s entry into Slovakia, Liberia, Nigeria, and Tanzania.
During the second edition of SBC Summit Lisbon, attended by more than 30,000 professionals representing 150 countries, CT Interactive showcased its Diamond Tree Jackpot. The company described this product as a multi-currency, multigame system that positions operators to offer substantial prizes, even in smaller markets.
Product Innovation and Certification Focus
In addition to its major partnerships, CT Interactive debuted new entries in its Buy Bonus series at the event. These games feature multiple entry levels and unique mechanics, introduced to boost operator engagement. The company stated it is expediting product certifications to ensure these offerings become available in more regulated markets.
Active Role in Industry Events and Conference Sessions
CT Interactive maintained a visible presence at industry discussions held during SBC Summit Lisbon. Rossi McKee, co-founder, served as moderator of a panel exploring cross-selling across Balkan markets, with topics addressing regulatory complexities and commercial potential in the region.
The company also contributed to social initiatives by supporting the Legends Charity Game, which accompanied the main summit activities.
Leadership Perspectives and Industry Impact
“This is a pivotal moment for CT Interactive,” said Monika Zlateva, Chief Commercial Officer. “By forging these strategic alliances, we’re not only widening our global reach but also deepening our commitment to deliver tailored, high-performing content that meets the unique needs of every market we enter.”
“Our participation at SBC Lisbon underscored CT Interactive’s dedication to expanding market positions and delivering excellent products,” said Martin Ivanov, Chief Operating Officer. “The overwhelming response we received proves that our strategy is resonating and reinforces our role as a trusted partner in the global iGaming ecosystem.”
Overview of Geographic Expansion
| Partner | Market(s) Addressed | Product/Initiative |
|---|---|---|
| Juega en Línea | Venezuela | Full portfolio and Hot Luck Jackpot launch |
| Codium | Slovakia, Liberia, Nigeria, Tanzania | Market entry agreements |
Ongoing Growth Strategy
CT Interactive stressed that with these newly established agreements, product rollouts, and active engagement in key industry dialogues, the company remains focused on expanding its reach and tailoring its gaming content to a growing network of local partners worldwide.
- Author
Daniel Williams
