Key Moments:
- Playbook Football™ has launched in Nigeria via a partnership between Playbook Fusion and LiveScore Bet.
- The game is also being introduced in the UK market through LiveScore Bet and Virgin Bet.
- Playbook Football™ enables players to build teams, place bets, and earn in-game rewards while competing in divisions and on leaderboards.
Expansion into Nigeria and the UK
Playbook Fusion, a supplier merging sports betting and video gaming, has launched Playbook Football™ in Nigeria. This was made possible through a partnership with LiveScore Bet. This launch allows players in Nigeria to access the real money, virtual football management game through LiveScore Bet for the first time.
The roll-out in Nigeria occurs alongside the launch of Playbook Football™ in the UK, where it is now available on both LiveScore Bet and Virgin Bet platforms.
Product Features and Distribution
Playbook Football™ lets users build their own teams, place bets, and earn rewards. Additionally, players can advance through divisions and compete on leaderboards. The title operates on Playbook Fusion’s proprietary RGS platform and is distributed in partnership with Games Global.
Strategic Importance of the Launch
Steve Rogers, Founder and CEO at Playbook Fusion, expressed, “Playbook Football™ offers a unique betting and entertainment experience, designed to draw players into the game as they build and develop their teams, place bets, earn rewards, improve their skill and progress through divisions.
“We are delighted to see it become available to LiveScore Bet’s players in Nigeria. This is a country that is mad about football, and the mobile-first nature of the game makes it easily accessible to players.
“This is an important deal for Playbook Fusion as it marks our arrival in the African market, and we look forward to working closely with LiveScore Bet to ensure the success of Playbook Football™ in this new territory”
Market Opportunity in Nigeria
James Connelley, Director, LiveScore Bet Nigeria, commented, “The sports betting space has long been ready for a revolutionary product to come along and change the game, and we believe that Playbook Football™ is that product.
“The game offers a truly unique experience that will resonate strongly with our extensive player base in Nigeria.
“It’s partnerships such as this that have allowed us to establish LiveScore Bet as a leading online sportsbook in the market, and we are genuinely thrilled to be the first to bring Playbook Football™ to football fans and bettors in the country.”
| Region | Operator | Game Title |
|---|---|---|
| Nigeria | LiveScore Bet | Playbook Football™ |
| UK | LiveScore Bet, Virgin Bet | Playbook Football™ |
- Author
Daniel Williams
