Key Moments:
- DigiPlus has paused the GamePlus Brazil rollout less than a month after its soft launch on 22 September.
- The company is targeting an early 2026 full-scale relaunch with a product tailored to Brazilian preferences.
- DigiPlus has also submitted applications for an online gaming license in South Africa as part of its global growth plan.
Strategic Adjustment in Brazil Launch
DigiPlus Interactive Corp. has decided to temporarily suspend its GamePlus operations in Brazil, shortly after introducing its first brand outside Southeast Asia. This pause, effective 10 October, was reported through a filing with the Philippine Stock Exchange as a calculated move to enhance the company’s offering for Brazilian players.
Eusebio Tanco, DigiPlus Chairman, stated: “We are taking the strategic step to pause GamePlus in Brazil so we can come back stronger with a digital entertainment offering that is not only locally relevant but also resonates deeply with Brazilian culture and entertainment habits.”
DigiPlus pauses Brazil operations, after less than 1 month of soft launch, as it prepares for full rollout in 2026 pic.twitter.com/kLkVbZo3MX
— tidwell_maguire (@tidwell_maguire) October 10, 2025
Insights from Soft Launch Drive Renewed Focus
During the three-week soft launch, DigiPlus treated the rollout as a real-time testing phase to study the behaviors, preferences, and cultural nuances of Brazilian players. The feedback and data collected during this period will now drive the company’s research and development, shaping a distinctly localized gaming experience.
Vision for Relaunch and Market Integration
The temporary halt is central to DigiPlus’ broader strategy, which centers on delivering high-quality, culturally attuned, and sustainable products. Teams based in the Philippines and Brazil are now collaborating to create a self-developed platform for a large-scale relaunch, which the company plans to implement in early 2026.
Initial GamePlus Offering and Market Context
GamePlus debuted in September with a selection of over 150 local titles, available in both free-to-play and real-money versions. The platform was also intended to introduce exclusive content inspired by Brazilian folklore, as well as casual and sports games. Industry experts observed that this move positioned DigiPlus to enter Brazil’s rapidly expanding online gambling sector, which opens to licensed operators at the beginning of 2025. With a population exceeding 200 million and close to 90 percent internet penetration, Brazil has been recognized as one of Latin America’s most active digital gaming markets.
| Event | Date | Description |
|---|---|---|
| GamePlus Soft Launch | 22 September | Initial rollout of DigiPlus brand in Brazil |
| Strategic Pause Implemented | 10 October | Temporary suspension of GamePlus Brazil for product refinement |
| Planned Full Relaunch | Early 2026 | Targeted re-entry with a tailored, locally focused offering |
Strengthening Local Presence and Compliance
DigiPlus Brazil Interactive LTDA, headed by Country Manager Graham Tidey, oversees the company’s local operations. DigiPlus previously committed to building a local workforce and aligning with new Brazilian gaming regulations, encompassing anti-money laundering, IT security, and player protection requirements. The company’s strategy involves cultivating a robust talent base to support responsible, secure, and regionally relevant entertainment in regulated environments.
Global Expansion Initiatives
In addition to its activities in Brazil, DigiPlus has filed applications for an online gaming license in South Africa. This license, if granted, would allow expansion into manufacturing, bookmaking, and bookmaker premises, supporting the company’s broader ambitions in global gaming markets.
Next Steps in Strategic Development
With the temporary pause, DigiPlus will continue its research and development to ensure that its eventual return to the Brazilian market reflects a sophisticated understanding of local player expectations. The company’s recent disclosure emphasizes a commitment to long-term innovation and sustainable growth, favoring deliberate market entry aligned with local trends. The anticipated 2026 relaunch marks a significant phase in DigiPlus’ international growth strategy, aimed at providing culturally attuned gaming experiences to Brazilian consumers.
- Author
Daniel Williams
