Key Moments:
- Kiron has extended its partnership with Kaizen Gaming through the launch of GOAL Premier in Mexico, Nigeria, and Chile
- The rollout introduces LatAm Single and Champions Single formats to Betano’s user base in these regions
- GOAL Premier delivers two-minute, mobile-centric virtual football matches for Betano players
Partnership Expansion and Market Reach
Kiron has broadened its collaboration with Kaizen Gaming, launching its feature virtual football title, GOAL Premier, through Betano in Mexico, Nigeria, and Chile. This expansion marks an increased strategic presence in regions known for strong football enthusiasm.
Innovative Virtual Football Experience
The rollout brings two distinct formats – LatAm Single and Champions Single – to Betano players in these three territories. Designed for mobile consumption, GOAL Premier mirrors the modern consumption habits of football fans, offering short-form, cinematic matches that conclude in just over two minutes. This approach aims to provide frequent engagement and aligns closely with watch patterns observed today.
| Market | New Format(s) Introduced |
|---|---|
| Mexico | LatAm Single, Champions Single |
| Nigeria | LatAm Single, Champions Single |
| Chile | LatAm Single, Champions Single |
Executive Insights
Steven Spartinos, Co-CEO of Kiron Interactive, said:
“We’re excited to kick off this partnership with Kaizen Gaming by launching GOAL Premier in three markets where football has unmatched popularity. Kaizen Gaming has a sharp understanding of their players and a clear focus on delivering high-quality entertainment. With GOAL Premier, they’re bringing their audiences a proven, high-frequency football experience that resonates with how fans follow the game today”.
Stavros Tsiafakis, Product Manager, Virtuals & Lotto at Kaizen Gaming, added:
“We are always on the lookout to add new games to the Betano platform that resonate with our audience and meet the expectations we have set for top-tier content. In that respect, GOAL Premier is a strong new entry for our players in Mexico, Nigeria and Chile, addressing their love for football in a highly-engaging way, while adding greater depth to our growing virtual sports portfolio.”
Focus on Localized, Mobile-First Content
This latest expansion underscores the joint commitment by Kiron and Kaizen Gaming to deliver locally tailored and mobile-optimized sports entertainment, reflecting how contemporary audiences experience football.
- Author
Daniel Williams
